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Mouth. Journal of Service Research, Vol. 1, No. 1, August 1998. Arndt, J. (1967): Word-of-Mouth Advertising: A Review of the. Literature. Advertising ...

http://www.hotelschool.cornell.edu/chr/pdf/showpdf/chr/research/wordofmouth.pdf

by BJ Jansen - 2009 - Cited by 6

http://ist.psu.edu/faculty_pages/jjansen/academic/jansen_twitter_electronic_word_of_mouth.pdf

by BJ Jansen - 2009 - Cited by 1

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What you will find here for the Review of Literature is only the .... school, and word-of-mouth appear to be sufficient to motivate parents ... educational market that offers reduced class sizes, word-of-mouth advertising, convenient ...

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The extensive review of the literature is a good starting point for building the .... How Word-of-Mouth Advertising Works. Harvard Business Review 44 ...

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A review of the key literature relevant to this research and the ensuing ..... Word of Mouth Advertising and Informal Communication. In Risk Taking ...

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based on the literature review of WOM. This meta-analytic ...... Word-of-mouth advertising and informal vommuni- cation. In D. Cox (Ed.), Risk taking and ...

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How word-of-mouth advertising works.Harvard Business Review,November-December,. 147–166. ... Impression management: a literature review and two-component ...

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keting literature about customer satisfaction. Partially ...... "How Word-of-Mouth Advertising. Works," Harvard Business Review, 44 (November-De- ...

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by TA Mooradian - 2006 - Cited by 11

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by SL Pang - 2009Arndt, J. (1967), “Word of Mouth Advertising: A Review of the Literature,” New. York: Advertising Research Foundation, Inc., New York, NY. ...

http://dspace.fsktm.um.edu.my/bitstream/1812/565/3/Reference.pdf

dearth of hospitality and tourism industry specific literature related to the issue ..... 4.3 Blogs and virtual communities, newsgroups, chatrooms, product review sites, etc. ..... Dichter, E. (1966) How word-of-mouth advertising works. ...

http://www.ota.cofc.edu/pan/Managing_e-WOM.pdf

by DJ Kim - Cited by 5

http://sce.uhcl.edu/cs/pub/Kim_C31.pdf

Word-of-mouth advertising involves activities to encourage consumers to talk .... Literature review. Chaos theory underlying WOM ...

http://www.informaworld.com/index/793148133.pdf

REVIEW OF THE LITERATURE. Discussion of the effectiveness of elements of the ... assumption that word of mouth is the only form of advertising undertaken, ...

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by AR Dobele - Related articles

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by AR Dobele - Cited by 2

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social processes related to WOM (see Buttle 1998 for a review) and not ... word-of-mouth often complements and extends the effects of advertising (Bayus 1985, ..... customer lifetime value literature. This allowed us to derive a simple ...

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by FA BUTTLE - 1998 - Cited by 118

http://buttleassociates.com/doc/WOMJSM.pdf

briefly review the relevant literature. Together with qualitative depth ...... How word-of-mouth advertising works. Harvard Business. Review, 147–166. ...

http://camden-sbc.rutgers.edu/FacultyStaff/research/schindler/Schindler & Bickart (2005).pdf

From as early by Whyte (1954) and Brooks (1957) much of the literature has ..... Brooks Jr., Robert C. (1957), “'Word-of-Mouth' Advertising in Selling ... Dye, Renee (2000), “The Buzz on Buzz,” Harvard Business Review, 78 (6), 139-146. ...

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mouth and advertising. A number of important, and currently unanswered, research questions ... was developed based on a review of the existing literature. ...

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by R Grewal - Cited by 39

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by JA Chevalier - 2005 - Cited by 315

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(1967b), Word of Mouth Advertising: A Review of the Literature,. New York: Advertising Research Foundation. Baig, Edward (1994), “Were You Ready for a ...

http://mesharpe.metapress.com/index/E22482771Q200570.pdf

example, [1] points to the importance of the word-of-mouth effect in develop- ing advertising policies. Silk and Davis [5] review the literature dealing ...

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Arndt, J.(1967), "Word of mouth advertising and informal communication," in .... word-of-mouth based upon literature review and to suggest some marketing ...

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by TW Andreassen - 2009 - Cited by 1

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relevant marketing, information technology, and communication literature. ...... 'The One Number You Need to Grow,' Harvard Business Review, December, ... 7 Johan Arndt, “Word of Mouth Advertising,” ARF Monograph, Published by the ...

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This paper was written to review the literature on the historical ...... limited to word-of-mouth advertising. Legal casinos can draw much larger crowds, ...

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by Y Chen - 2008 - Cited by 45

http://www.u.arizona.edu/~yubochen/Consumer Review.pdf

E-Mail: michel.clement@uni-hamburg.de. EXL: Exam Literature. FL: Further Literature. 1 Communication in Networks ... EXL: Dichter, Ernest (1966): How Word of Mouth Advertising Works. Harvard Business Review. Nov.-Dez. 147-166. ...

http://www1.uni-hamburg.de/imm/docs/mcsn_0910/00Agenda_Social_Networks.pdf

(1967b), Word of Mouth Advertising: A Review of the Literature. New York: Advertising Research Federation.  (1968), “Selective Process in ...

http://jsr.sagepub.com/cgi/reprint/3/2/166.pdf

buy $50000 worth of word of mouth advertising and neatly fit it into the over- ..... not disseminate sales literature. They will not work the booth. They will not .... BUZZmakers™ Team Leader will review etiquette, dress, ...

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First, we review relevant literature and consider how ...... Brooks, R. C. (1957), “Word-of-Mouth Advertising in Selling New Products,” Journal of ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1150996_code1017836.pdf?abstractid=1150996&mirid=1

atic and strategic manner. References and further reading. Arndt, J. (1967), Word of Mouth Advertising: A. Review of the Literature, Advertising Research ...

http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/0320140303.pdf