Relationship
Marketing of Services-- Perspectives from
1983 and 2000
Berry, L. L. (1983). Relationship marketing. In L. L. Berry, G. L. Shostack, & G. Upah. (Eds.), Emerging Perspectives on Services Marketing (pp. 25-28). ...
http://www.informaworld.com/index/904438363.pdf
- Relationship
Marketing at the Service Encounter: The Case of Life
...
Berry. L.L., 1983, 'Relationship Marketing', in L.L. Berry, C.L. Shostack and G.D.Upah. (cds.). Emerging Perspeclives in Services Marketing, pp. 25-28 ...
http://www.informaworld.com/index/739232808.pdf
-
Relationship Marketing in the Internet Age
by M Antioco - Related articles
http://www.uclouvain.be/cps/ucl/doc/iag/documents/WP_45_Lindgreen.pdf
- The
Development and Emergence of the Internal
Marketing Concept
Berry, L. (1983), “Relationship marketing”, In Berry, L., Shotack, G.L., and Upah, ... Services Marketing, American Marketing. Association, Chicago, pp.25-28. ..... Upah, G.D., Berry, L.L. and Shotack, G.L. (1983), “Emerging themes and ...
http://www.hicbusiness.org/biz2003proceedings/Jen-Te Yang.pdf
- Relationship
Marketing in European Consumer Goods Markets: From ...
Berry, L. L. (1983): Relationship marketing, in: Berry, L. L.; Shostack, G. L.; Upah, G. D. (Eds.): Emerging perspectives of service marketing, AMA, Chicago, IL, pp. 25-. 28. Berry, L. L. (2002): Relationship marketing of services: ...
http://www.springerlink.com/index/kru2563x46v21722.pdf
- Relationship
Marketing and Sustained Competitive Advantage
Berry, L. L. (1983), “Relationship Marketing,” in L. L. Berry, ... Perspectives in Services Marketing, Chicago: American Marketing Association, pp. 25–28. ...
http://www.springerlink.com/index/KXE548GBKEFDARA9.pdf
-
Does relationship marketing improve customer
relationship ...
by A Leverin - 2006 - Cited by 28
http://openax.shh.fi:8180/dspace/bitstream/10227/286/1/IJBM_ final_ accepted_ version_ -_ Leverin_ &_ Liljander.pdf
-
The Evolution of Relationship Marketing
by JN Sheth - Cited by 360
http://www.jagsheth.net/docs/Evolution of Relationship Marketing.pdf
-
References
Berry, L.L. 1983, 'Relationship marketing', in L.L. Berry, G.L. Shostack & G.D. Upah ... marketing, American Marketing. Association, Chicago, IL, pp. 25-28. ...
http://wallaby.vu.edu.au/adt-VVUT/uploads/approved/adt-VVUT20080910.150544/public/11references.pdf
-
Evaluating an Extended Relationship Marketing
Model for Arab ...
- All 6 versions
http://wallaby.vu.edu.au/adt-VVUT/uploads/approved/adt-VVUT20080408.100446/public/02whole.pdf
-
Developing Customer Loyalty: A Case-study of National Bank of
Oman
Berry, L.L. (1983), "Relationship Marketing,” in Berry, L; Shostack, L.G; ... Marketing Association, Chicago, IL, pp. 25-28. Berry, L.L. and Parasuraman, ...
http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID438601_code030911500.pdf?abstractid=438601&mirid=1
-
The Service Brand as Relationships Builder1
Berry, L. L. (1983). 'Relationship Marketing'. In: L. L. Berry, ... Chicago, IL, pp. 25–28. Berry, L. L. (1995). 'Relationship Marketing of Services – ...
http://papers.ssrn.com/sol3/Delivery.cfm/bjom_156.pdf?abstractid=440204&mirid=1
-
MSS, MSA AND ZONE OF TOLERANCE AS MEASURES OF SERVICE QUALITY: A
...
Berry, Leonard L. (1983), “Relationship Marketing”, in Emerging Perspectives on. Services Marketing, L. L. Berry, G. L. Shostack and G. D. Upah (Eds.), American. Marketing Association: Chicago (1983), pp.25-28. Boulding, W., Kalra, A., ...
http://www.amc.edu.au/ports.shipping/mlm/papers/IntServMarketingConferenceBrisbane2002.pdf
-
Determining the Financial Value and Risk of Profitable
Customers
Berry, L. L. (1983) Relationship marketing. In Berry, L. L., Shostack, G. L., Upah, G. D. ... American Marketing Association,. Chicago, USA, pp. 25-28. ...
http://www.stratmark.fi/wp-content/uploads/2008/03/Determining the Financial Value and Risk of Profitable Customers.pdf
-
Existing propensity to cooperate: an antecedent influencing the
...
by I Chasten - 1999 - Cited by 5
http://www.environment-and-planning.com/epc/fulltext/c17/c170567.pdf
-
Client and advisor management styles: influence on the effective
...
by I Chasten - Cited by 5
http://www.environment-and-planning.com/epc/fulltext/c17/c170257.pdf
-
Loyalty and Satisfaction in Physical and Remote Service
Encounters
Berry, L.L. (1983), “Relationship Marketing,” in Emerging Perspectives on ... and G.D. Upah (eds.), Chicago, American Marketing Association, pp. 25-28 ...
http://www.the-dma.org/dmef/proceedings/2003/10_Schijns_ext_abs.pdf
-
Measuring Risk-adjusted Customer Lifetime Value and its Impact on
...
by L Ryals - Cited by 21
http://dspace.lib.cranfield.ac.uk/bitstream/1826/3160/1/Measuring Risk-adjusted Customer Lifetime Value-2005.pdf
-
CROSS-FUNCTIONAL ISSUES IN THE IMPLEMENTATION OF
RELATIONSHIP ...
by L Ryals - 2001 - Cited by 147
http://dspace.lib.cranfield.ac.uk/bitstream/1826/2915/1/Cross-functional issues-marketing through customer relationship management-2001.pdf
- Marketing
Theory
Berry, L.L. (1983) 'Relationship Marketing', in L.L. Berry, G.L. Shostack and G.D.. Upsay (eds) Emerging Perspectives on Service Marketing, pp. 25–8. Chicago, IL: .... Competition', Journal of Marketing Management 5(5): 18–28. ...
http://mtq.sagepub.com/cgi/reprint/3/1/145.pdf
-
' <a href="mailto:Shenyanchun@eyou.com"></a><a
href="mailto ...
Relationship marketing was first defined by Berry (1983) ..... on services marketing(pp.25-28). 1983, Chicago, IL: American. Mxketing Association. ... P a r a s u m , A., Zeithaml, V. and Berry, LL, “SERAVQUAL: a ...
http://ieeexplore.ieee.org/iel5/10017/32205/01499453.pdf?arnumber=1499453
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Understanding the Blog Service Switching in Hong Kong: An ...
relationship marketing, and it refers to the migration of ..... Perspectives on Services Marketing, L. L. Berry, G. L.. Shostack, and G. D. Upah, Eds.: American Marketing. Association, Chicago, IL, 1983, pp. 25-28. ...
http://ieeexplore.ieee.org/iel5/4438695/4438696/04438974.pdf?arnumber=4438974
-
Barriers to relationship marketing in consumer
retailing
Berry, L.L. (1983), ``Relationship marketing'', in Berry, L.L., Shostack, G.L. and Upah, G.D. ... Chicago, IL, pp. 25-8. Brodie, R.L., Coviello, N.E., Brooks, ... competition'', Marketing Management, Vol. 3 No. 1, pp. 19-28. ...
http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/0750140305.pdf
-
A framework for studying relationship marketing
dyads
Berry, L.L. (1983), ``Relationship marketing'', in Berry, L.L.,. Shostack, G.L. and Upah, G.D. (Eds), Emerging ... Marketing Association, Chicago, IL, pp. 25-8. .... 314-28. Morgan, R.M. and Hunt, S.D. (1994), ``The commitment- ...
http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/2160040202.pdf
-
Encyclopedia of Digital Government
by AV Anttiroiko - Cited by 6
http://www.hks.harvard.edu/netgov/files/alex/schellong_2007_edog_article_citizen_relationship_management_311_call_center_egovernment.pdf
- From
Marketing Mix to Relationship Marketing:
by C Grönroos - 1994 - Cited by 1247
http://59.72.0.99:8000/yuhongyan_jpk/upfiles/20060527120710.pdf
-
References
Berry, L. L. (1983). 'Relationship Marketing'. In L. L. Berry, G. L. Shostack, &. G. D. Upah (Eds.), Emerging Perspectives on Service Marketing (pp. 25–28). ...
http://www.download-it.org/free_files/References, Index -35993c095ce81c92eafb9e0a448dea69.pdf
-
gr 04-05 schijns
Berry, L.L. (1983), “Relationship Marketing,” in Emerging Perspectives on Services Marketing, ... Chicago, American Marketing Association, pp. 25-. 28 ...
http://www.ou.nl/Docs/Faculteiten/MW/MW Working Papers/gr 04-05 schijns.pdf
- Identification
of Market Assets and Relationship Merits as Major
...
by JW Lim - Cited by 1
http://s-space.snu.ac.kr/bitstream/10371/1759/1/SJBv1n1_079.pdf
- A
BUSINESS MARKETING STRATEGY APPLIED TO STUDENT
RETENTION: A ...
Berry, L. L. (1983). Relationship marketing. In L. Berry, G. Shostack, & G. Upah. (Eds.), Emerging perspectives on service marketing (pp. 25-28). ...
http://baywood.metapress.com/index/KN461J5Q83513663.pdf
- Patient
Relationship Management Models for Hospitals
- All 3 versions
http://www2.ctu.edu.tw/learn/publish/journal/2404/240405江季芸.pdf
-
PII: S0278-4319(02)00011-7
by WG Kim - Cited by 70
https://classshares.student.usp.ac.fj/TS302/Assignment resources/Antecedents and consequences of relationship quality in hotel.pdf
- QUT Digital
Repository: http://eprints.qut.edu.au/
by R Brooks - 2009 - Cited by 32
http://eprints.qut.edu.au/20539/1/c20539.pdf
- QUT Digital
Repository: http://eprints.qut.edu.au/
by I Lings - 2009 - Cited by 41
http://eprints.qut.edu.au/20538/1/c20538.pdf
-
4. Borrie
by WT Borrie - 2002 - Cited by 35
https://www.sagamorepub.com/ebooks/User/IP2002/jpra202/Article4.pdf
-
W. MrfkLk and R. Folget;
formulate a relationship definition of marketing (Gronroos, in press, 1989; also compare Gummesson 1987a,b; ..... L. L. Berry et aí., eds.., American Marketing Association, Chicago, 1983, pp. 25-28. Berry, Leonard L., The Employee as ...
http://www2.itu.edu.tr/~elmadaga/ITU_Marketing Management/Articles/Gronroos 1990.pdf
-
PII: S0268-4012(01)00049-4
by YC Hsieh - 2002 - Cited by 32
http://ntur.lib.ntu.edu.tw/bitstream/246246/161298/1/16.pdf
-
PLEASE SCROLL DOWN FOR ARTICLE
by NP Lin - 2003 - Cited by 32
http://ntur.lib.ntu.edu.tw/bitstream/246246/161306/1/20.pdf
- Factors
Contributing to the Loss of Highly Satisfied (Loyal ...
by SG Rozensher - 2008 - Related articles
http://www.cluteinstitute-onlinejournals.com/PDFs/1519.pdf
-
The explanatory foundations of relationship
marketing theory
by SD Hunt - 2006 - Cited by 33
http://www.huizenga.nova.edu/5017/ReadingList/HuntMad-2006-RM.pdf
- ARTICLE IN
PRESS
by SL Vargo - Cited by 32
http://www.sdlogic.net/Vargo_and_Lusch_2008_IMM.pdf
- Why
“service”?
by SL Vargo - Cited by 18
http://www.sdlogic.net/Vargo_and_Lusch_2008_JAMS_Why_Service.pdf
-
RESUME A. "PARSU" PARASURAMAN ADDRESS: Department of
Marketing ...
by Q Bus - 19821983, pp. 28-31. • Futrell, C.M. and A. Parasuraman, "The Relationship of .... Marketing Management, Winter 1992, pp. 25-34. • Berry, L.L., and A. ...
http://www.bus.miami.edu/_assets/files/faculty-cv/marketing/A_Parasuraman_CV_0108.pdf
- The
Changing Nature of Contemporary Marketing
Practices (CMP) in ...
Journal of Strategic Marketing, Vol. 6 No.1, pp. 25-45. ... Berry, L.L. (1983), “Relationship Marketing”, in Berry, L.L Shostack, G.L., Upah, G. D. (Eds), ...
http://www.iaabd.org/2009_iaabd_proceedings/track18a.pdf
-
Service-dominant logic and value propositions: Re-examining our
...
Berry, L. L. (1983), “Relationship marketing”, in Berry, L. L., ... Marketing Association, Chicago, Il., pp. 25-28. Bower, M. and Garda, R.A (1985). ...
http://marketing.otago.ac.nz/events/OtagoForum/Final forum papers/Otago Forum Paper 5_Ballantyne.pdf
- Services
Marketing Quarterly"
by JJ Bailey - Related articles
http://www.gremler.net/personal/research/2001_SEEVal_SMQ.pdf
-
The loyalty ripple effect
by DD Gremler - Cited by 90
http://www.gremler.net/personal/research/1999_Loyalty_Ripple_Effect.pdf
-
Relationships and individuals' bank switching behavior
Berry, L. (1983). Relationship marketing. In L. Berry, G. Shostack, & G. Upah (Eds.), Emerging perspectives on services marketing (pp. 25–28). ... Marketing, 58, 20–38. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). ...
http://www.cfs.purdue.edu/csr/research/Chakravarty-research/BankSwitching_JOEP.pdf
-
參考文獻
Berry, L. L.,(1983),“Relationship Marketing, Emerging Perspective on. Service Marketing”, American Marketing Association, pp.25-28. 22. Berry, L. L. ...
http://nccuir.lib.nccu.edu.tw/bitstream/140.119/35314/2/93210502.pdf
-
SPECIAL SESSION IV CONTEMPORARY MARKETING -
CHALLENGING ...
Relationship marketing carries with it a strategic shift in marketing thinking, from ... In Berry (1981; 1983) the concept of internal marketing starts by viewing .... March, pp. 25-28. Berry, L. L. and Parasuraman, A. (1991), Marketing ...
http://smib.vuw.ac.nz:8081/WWW/ANZMAC2001/anzmac/Special Session/SPECIAL SESSION IV.pdf
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