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Gronroos, C. (1994). From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in. Marketing. Management Decision, 32(2), 4-20. ...

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by C Grönroos - 1994 - Cited by 1262

http://www.shrebati.com/cgi-bin/From Marketing Mix to Relationship Marketing.pdf

Gronroos, C. (1994), "From Marketing mix to Relationship Marketing: Towards a Paradigm Shift in Marketing,". Management Decisions, 32 (2), 4-20. ...

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Grönroos, C. (1997), "Keynote paper: From marketing mix to relationship marketing–towards a paradigm shift in marketing," Management Decision, 35 (4), ...

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Grönroos, C. (1994), “From marketing mix to relationship marketing: towards a paradigm shift in marketing”, Management Decision, Vol. 32 No. 2, pp. 4-20. ...

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Grönroos, C. (1994), “From marketing mix to relationship marketing: towards a paradigm shift in marketing”, Asia-. Australia Marketing Journal, Vol. 2 No. ...

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by AŞALE UNIVERSITĂłIIpossibility of a paradigm shift occurring. A survey targeting Romanian companies ...... Grönroos, C., "Quo Vadis, Marketing? Toward a Relationship Marketing ...

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to Relationship. Marketing: Towards a Paradigm Shift in Marketing. Management Decision, Vol. ...... Grönroos, C., “Relationship Approach to the Marketing ...

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tionship marketing: towards a paradigm shift in marketing, Management Decision, 32(2),. 4–20. Gronroos, C. (1996) Relationship marketing: stra- ...

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Gronroos, C. (1994) From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia± Australia Marketing Journal 2(1), 9–29. ...

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Gronroos, C. (1994), “From marketing mix to relationship marketing: towards a paradigm shift in marketing'', Australian Marketing Journal, Vol. 2. ...

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by NO Ndubisi - 2007 - Cited by 21

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Grönroos, C. (2000) Service Management and Marketing: A Customer Relationship ... Sheth, J.N. (2000) 'Relationship marketing: paradigm shift or shaft? ...

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by JN Sheth - Cited by 364

http://www.jagsheth.net/docs/Evolution of Relationship Marketing.pdf

by JN Sheth - Cited by 88

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by GB Voss - 1997 - Cited by 45

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relationship banking was used in the 1970's. Later on Grönroos (1990) and McKenna (1991) .... c. With linkages to operational systems in place, order fulfillment can readily be ..... Why Relationship Marketing is a Paradigm Shift: Some ...

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In 1997 Gronroos considered relationship marketing is still in its infancy as a mainstream marketing .... such a way customer develop process achieve point C. When ..... Towards a Paradigm Shift in Marketing”, Management Decision, ...

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Grönroos, C. (1994) 'From Marketing Mix to Relationship Marketing: Towards a. Paradigm Shift in Marketing', Asia-Australia Marketing Journal 2(1): 9–29, and ...

http://mtq.sagepub.com/cgi/reprint/3/1/159.pdf

Grönroos, C. (1994) 'From Marketing Mix to Relationship Marketing Towards a. Paradigm Shift in Marketing', Management Decisions 32(2): 4–20. ...

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by PE Murphy - Cited by 16

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Paradigm Shift in Marketing”, Management Decision, no. 2. Gronroos C. (1994b), “Quo Vadis Marketing? Toward a Relationship Marketing ...

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GRÖNROOS C. (1994b), “From Marketing Mix to Relationship Marketing: Towards a. Paradigm Shift in Marketing”, Management Decision, vol. 32, n. 2. ...

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Grönroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management Decision, 32(2), 4-20. ...

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onship Marketing: Towards a paradigm Shift in Mar- keting, in: Management Decision, Vol. 32, No. 2, 4- ... Grönroos, C. (2000): Relationship Marketing: The ...

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(2006) suggest that a paradigm shift is occurring in marketing practice, ...... Grönroos, c. (1995). Relationship marketing: the strategy continuum. ...

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by M Zineldin - 2007 - Cited by 12

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by G Saxena - Cited by 1

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Gronroos, C. (1994). From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management Decision, 32(2), 4-20. Gronroos ...

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by S Geiger - Cited by 52

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GRÖNROOS C., (1997) Keynote paper: Fom marketing mix to relationship marke- ting-toward a paradigm shift in marketing, Management Decision 35/4. pp.322-339. ...

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Grönroos, C. (1994), “From marketing mix to relationship marketing. Toward a paradigm shift in marketing”, Management Decision, Vol. 32 No. 2, pp. 4-32. ...

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by P Bhagat - Cited by 1

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Journal of Macromarketing (forthcoming) 17. Grönroos, C. 1994. From marketing mix to relationship marketing: Towards a paradigm shift in marketing. ...

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by B Murphy - 2005 - Cited by 22

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by T HENNIG-THURAU - Cited by 59

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5 Dec 2007 ... Gronroos, C. 1995. Relationship Marketing: The Strategy Continuum. .... or a Paradigm Shift. European Research, 25(1):53-60. Harris, C. 1997 ...

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