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New York: The. Free Press. Ehrenberg, A. S. C. 1965. "An Appraisal of Markov Brand-Switching Models." Journal of Marketing Research 2 (November) 347-362. ...

http://www.springerlink.com/index/K7826J67286T7582.pdf

"The Effects of Advertising on Brand Switching and Repeat Purchasing," Journal of Marketing Research 31, 28-43. Gaudagni, Peter, and Little, John (1983). ...

http://www.springerlink.com/index/G5547327383HR248.pdf

Morgan, M.S. and Dev, C.S. (1993), “Defining lodging market structure through brand switching”, Journal of Hospitality and Leisure Marketing, Vol. 2 No. ...

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marketing strategy”, Journal of Marketing, Vol. 51 No. 2, pp. 1-10. Ehrenberg, A.S.C. (1965), “An appraisal of Markov brand switching models”, Journal of ...

http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/0070380503.pdf

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Promotion Bump Due to Brand Switching? No, only 33% Is”, Journal of. Marketing Research, Vol. XL, (November), 481-491. Wyer, Robert S., Jr., ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID548862_code376195.pdf?abstractid=548862&rulid=33610&mirid=1

brand switching. Libai et al (2002) have also suggested the application of ..... when Consumers are Forward-Looking,” Journal of Marketing Research, Vol. ...

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Brand Aspirations and Brand Switching Behaviour of Rural Consumers. A case study of Haryana ...... Brands, Indian Journal of Marketing, Feb., 33-38. ...

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The theory of stochastic preference and brand switching. Journal of. Marketing Research, 11, 1-20. Colgate, M. and Hedge, R., 2001. ...

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Analysis for Marketing Decisions. Home- wood, Illinois: Richard D. Irwin,1970. 4. Ehrenberg, A.S.C. "An Appraisal of Markov Brand Switching Models." Journal ...

http://jam.sagepub.com/cgi/reprint/10/4/438.pdf

Few studies in the marketing literature address brand switching in response to ...... articles in the Journal of Marketing, Journal of Consumer ...

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such journals such as the European Journal of Marketing. .... Brand switching is one of the most researched issues in marketing. Among many ...

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International Journal of Research in Marketing, 1Z, 55-66, ... who switch the brands and find the determinants of brand switching. In this ...

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by J Hoek - Related articles

http://marketing-bulletin.massey.ac.nz/V2/MB_V2_N1_Hoek.pdf

JOURNAL OF MARKETING RESEARCH, FEBRUARY 1998 during a short time period. In practice, however, brand switching matrices are computed over a time horizon in ...

http://www.anderson.ucla.edu/faculty/randy.bucklin/Publications/relationshiopbetweenmarketshareelastcitiesandbrandswitchingprobabilities.pdf

by M WEDEL - 1995 - Cited by 40

http://www.mccombs.utexas.edu/faculty/frenkel.terhofstede/publpapers/JMR 1995.pdf

by B Sun - Cited by 56

http://business.tepper.cmu.edu/facultyAdmin/upload/ppaper_71702791764337_stockpiling01-23-2003.pdf

by HJ VAN HEERDE - 2003 - Cited by 74

http://forum.johnson.cornell.edu/faculty/gupta/Is three-fourths of the sales promotion....pdf

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http://mktg-sun.wharton.upenn.edu/ideas/pdf/armstrong-NoteMarkovChains.pdf

Journal of Direct Marketing. 18. Colombo, R.A., D. Morrison (1989), Response to Bordley and Greene on A Brand. Switching Model with Implications for ...

http://www.bnet.fordham.edu/public/mrktg/rcolombo/PDF_files/Academic Resume 2003.pdf

6 Aug 2008 ... 2007 The paper “Is 75% of the Sales Promotion Bump due to Brand Switching? No, Only 33% Is”, published in. 2003 in Journal of Marketing ...

http://wms-soros.mngt.waikato.ac.nz/nr/personal/harald van heerde/doc/CV_HvH.pdf

18 Nov 2009 ... 2008 Winner of William O'Dell award, Journal of Marketing Research, with “Is 75% of the Sales Promotion. Bump due to Brand Switching? ...

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the remaining brands, we would expect Brand 3's probability of switching to be .... Tables: The Car Challenge," Canadian Journal of Marketing Research, 19, ...

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Lehmann, D. R. (1972) Judged similarity and brand-switching data as similarity measures. Journal of Marketing Research, 9, 331-334. ...

http://www.johndawes.com.au/page0/files/Dawes_struct_of_switching.pdf

Deighton, John, Calroline Henderson, and Scott Nelsin (1994). “The Effects of Advertising on Brand Switching and. Repeat Purshasing,” Journal of Marketing ...

http://www.advertuscorp.com/pdf/measuring_the_value_of_sales_promos.pdf

Carpenter, Gregory S. and Donald R. Lehmann (1985), "A Model of Marketing Mix, Brand Switching, and. Competition," Journal of Marketing Research, ...

http://media.terry.uga.edu/syllabi/2008/08/MARK_9700_FoxR_Fa08.pdf

Between Price Elasticities and Brand Switching Probabilities," Journal of Marketing. Research, 35 (February), 99-113. Cooper, Lee G. (1988), ...

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by M Gommans - 2001 - Cited by 66

http://www.fatihun.edu.tr/~jesr/JESR.e-loyalty.pdf

Brand-Switching Data by Fuzzy Structural hlodeling ..... Market Structuring, " Journal of Marketing research, 24. 1987, pp. 139-153. ...

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by SL Pang - 2009bump due to brand switching? No, only 33% is,” Journal of Marketing Research,. 40(4), 481–491. Helsen, K. and Schmittlein, D.C. (1992), ...

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Is 75% of the Sales Promotion Bump Due to Brand. Switching? No, Only 33% Is. Competence Area: Marketing mix effectiveness. Author(s) / Journal: ...

http://www.aimark.org/Library/Abstracts/2003-00-00_Is_75%_of_the_Sales_Promotion_Bump_Due_to_Brand_Switching_No_Only_33%_Is.pdf

which included a measure of brand switching. Brand switching was expressed in .... marketing data. Journal of Marketing Research 16, 533-538. ...

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by M Tepeci - 1999 - Cited by 51

http://digibib.ehb.be/storage/Sector Informatie/Marketing/increase loyalty to brands.pdf

Retail Promotions on Brand Loyal and Brand Switching Segments,”. Journal of Marketing Research 29 (February), 76-89. Gupta, Sachin, Pradeep K. Chintagunta, ...

http://dissertations.ub.rug.nl/FILES/faculties/eco/1999/h.j.van.heerde/referenc.pdf

Brand Switching and Repeat Purchasing.” Journal of Marketing Research, 31 (February) 28-43. • LeBoutillier, John, Susanna Shore LeBoutillier and Scott A. ...

http://mba.tuck.dartmouth.edu/pages/faculty/scott.neslin/SAN Vita 5-09.pdf

Retraction on Brand Switching," Journal of Marketing Research, 15(1),. Doyle, P. (1990), "Building Successful Brands : The Strategic Option/ Journal of ...

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by TP NOVAK - 1993 - Cited by 12

http://elabresearch.ucr.edu/blog/uploads/publications/Novak_1993_JMR.pdf

on Brand Switching and Repeat Purcllasing' .lournal of Marketing Researclr 1094. (Feb.) 28-43. ... Journal of Marketing Research Vol. 8 May 1971, p 241-243. ...

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the Asian Market,' Journal of Services. Marketing, 18(3): 215-223. Givon, M. (1984), 'Variety Seeking Through. Brand Switching, Marketing Science, ...

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to brand switching which may not relate well to longer-term changes in smoking topography. ..... and marketing of tobacco products. Acknowledgments. We thank Mary-Jean Costello and ... Journal of Smoking Related Disorders 1995;6:9–23. ...

http://www.ahs.uwaterloo.ca/~dhammond/Research/Smoking Topography (Hammond et al. CEBP 2005).pdf

Brand Loyal and Brand Switching Segments," Journal of Marketing Research, 29 (1), 76-89. Guadagni, Peter M. and John D. C. Little (1983), "A Logit Model of ...

http://faculty.unlv.edu/angeline/CloseLoyaltyLogit.pdf

of Brand-Switching Models, " Journal of Marketing Research ,. May 1967, forthcoming. 14. Massy, W.F., "Order and Homogeneity of Family Specific Markov ...

http://dspace.mit.edu/bitstream/handle/1721.1/48561/noteonuseofmarko00arms.pdf?sequence=1

See, for example, Donald G. Morrison, "Testing Brand: Switching Models," Journal of. Marketing Research, Vol. 3 (November 1966), pp. 401-409. ...

http://econwpa.wustl.edu/eps/get/papers/0502/0502031.pdf

1 Dec 2009 ... “Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and. Brand Switching Segments,” Journal of Marketing Research, 29, No. ...

http://faculty-gsb.stanford.edu/ssrinivasan/Vitae1Dec2009.pdf

no loyalty to any brand, switching the brand with almost any buying situation. ... Conceptual Framework, Journal of Marketing Science, Vol.22, No.2:101 ...

http://mpra.ub.uni-muenchen.de/7504/1/AConceptualAnalysisofBrandLoyalty.pdf