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selection and segmentation in Hong Kong. International Journal of. Contemporary Hospitality ..... employees”, Journal of Marketing, Vol. 56, pp. 57-71. ...

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McDonald, W. (1994), ``Time use in shopping: the role of personal characteristics'', Journal of. Marketing, Vol. 70 No. 4, pp. 345-56. ...

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segmenting of industrial markets to be a more complex process than the ..... "A Model of Industrial Buyer Behavior," Journal of Market- ing, Vol. 37 (October), 50-56. ... ing Organizational Buying Behavior," Journal of Marketing, Vol. ...

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The Study of Customer Segmentation Examined by Catastrophe Model ..... Satisfaction Strategies, Journal of Marketing, Vol. 56 (1992), pp. 83-95. ...

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model”, Journal für Betriebswirtschaft, vol 56, pp. 155-183 ... and Offer Segmentation in Direct Mail”, Journal of Market Focused Management, vol. 4, pp. 187-203. .... Connection Between Them”, European Journal of Marketing, vol. 7, pp. ...

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by NK Viswanathan - 2007 - Cited by 12

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by O Kucukemiroglu - Cited by 56

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by AH Clarke - Cited by 1

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major survey found that 56% of companies conduct research on price elasticity (Kinnear and Root ... Journal of Marketing Education, Vol. 24 No. 2, August 2002 143-149 .... for Segment 1 is elastic throughout, and all of the prices for ...

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by MN Segal - 1994 - Cited by 17

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by M Jenkins - 1997 - Cited by 36

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Journal of Professional Services Marketing, Vol. 8(1) 1991. 0 1991 by The Haworth Press, Inc. All rights reserved. .... 56. 50000 - 124999 .... Segmentation Research," Journal of Marketing, Vol. 40 (April), 34-41. ...

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Journal of Professional Services Marketing, Vol. 5(2) 1990 .... (N = 56, 456 dwellings). This resulted in 300 usable question- naires. ...

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by M Söderlund - 1999 - Cited by 17

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by E Lundberg - 2000 - Cited by 6

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by WL James - Related articles

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International marketing as segmentation on a geographic base. ... Simultaneous Approach Using Survey Data,” Journal of International Marketing, Vol. 11 (4), pp. 56-80. ... market segmentation,” Journal of Consumer Marketing, Vol. ...

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1: 50-56. Kahle, L.R. 1986. The nine nations of North America and the value basis of geographic segmentation. Journal of Marketing, Vol. 50, num. ...

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segment on the basis of consumers response U, marketing variables, however, even with several years ..... Missing Link", Journal of Marketing, Vol. 46, Fall 1982, ... Networks, Vol. 3, no. 1, 109-117, 1990. 56-64. August 361-368, 1978. ...

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by J Hoek - Cited by 36

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in transactions: a field survey approach', Journal of Marketing, Vol. ... 1, pp.45–56. Yuksel, A. and Yuksel, F. (2002) 'Market segmentation based on ...

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by ICL Ng - 2005 - Cited by 5

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by E Constantinides - Related articles

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by PE Green - 1991 - Cited by 243

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Home - 4622 N.W. 56th Drive. Gainesville, FL 32606-4316 .... Journal of Marketing Research, Vol. 9 (November, 1972), pp. 456-460. .... "An Overview of Market Segmentation: Behavioral Concepts and Research Approaches," (with William L. ...

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in this market segment. But in this category K special of Kellogg is not the only player. There ... Management Review, 31 (summer) 47-56. 2. Aaker, D and Keller, ... Extensions” Journal of Marketing Researcher, Vol 29, February 33-50 ...

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by TMY Lin - 2004 - Cited by 4

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by CC Hee - 2009 - Related articles

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230 A combined segmentation and demand. 229 The strategic role of retail brands in British .... Journal of Consumer Marketing, Vol.24, No.1, 2007, pp. 48-56 ...

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by S Wei - 1908 - Cited by 8

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by E Nealy - 2004Towards a concept of domesticated markets, Journal of Marketing, Vol. 43, Fall, pp. 69-75. .... 107-123. McDonald, Kathleen (2003). Personal telephone interview with E. Nealy. (2002). 56 ... The Scope for Market Segmentation Within ...

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by A Nicolaides - Related articles

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models of segmentation and industrial buying behaviour including the ... A Model of Industrial Buying Behaviour, Journal of Marketing , vol. 37, oct. p. 50-56. ... Expectations, Journal of Business & Industrial Marketing, vol 11.no. ...

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by SH Seggie - 2008 - Cited by 2

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File Format: PDF/Adobe Acrobatby TM Williams - 2007European Journal of Marketing, Vol.29 No.l pp40-56. Dorado. S and Vaz. .... M (1996) The Dubious assumption of segmentation and targeting, Management ...

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Volume. Fragmented. Stalemated. Specialized. Size of the Ad .... Mature Industrial Markets,' Journal of Marketing, 56(4), 72-82. ... global market segmentation, Journal of Consumer Marketing, 20 (5), 446-462. ▪ Dibb, S. and Simkin, ...

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by C Grönroos - 1994 - Cited by 1302

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by JM Talvinen - 1995 - Cited by 57

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get an understanding of the deep market segmentation and targeting approach ... By: Dickson, P.R., Journal of Marketing, Jan92, Vol. 56 Issue 1, p69, 15p ...

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A big deal of marketing strategy copes with market segmentation, .... Towards a normative approach”, Journal of Business Research, vol.56, iss. 2, pp. ...

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File Format: PDF/Adobe Acrobatby DDAK EKMEKÇİJournal of Business Research, Vol.56, 2003, pp.177-190. .... Asia Pacific Journal of Marketing and Logistics, Vol.19, No.1, 2007, pp.57-74. ..... segmentation and try to determine the specific factors that influence the consumer ...

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by GM ALLENBY - 1995 - Cited by 140

http://faculty.chicagobooth.edu/peter.rossi/teaching/37904/misc articles/1995 Allenby Ginter JMR Using Extremes.pdf

by SCM Henneberg - Cited by 8

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by M Stokmans - Cited by 2

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by RK Smithsegment and then identify the type of church activities and ministries that are likely to be attractive to ..... European Journal of Marketing, Volume 28, Number 4, pp. 39-55. ... American Psychologist,. Volume 55, Number 1, pp. 56-67. ...

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