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by BJ Jansen - 2009 - Cited by 2

http://ist.psu.edu/faculty_pages/jjansen/academic/jansen_twitter_electronic_word_of_mouth.pdf

by BJ Jansen - 2009 - Cited by 1

http://ist.psu.edu/faculty_pages/jjansen/academic/pubs/jansen_Micro_blogging_as_Online_Word_of_Mouth_Branding.pdf

Additional Learning from the Journal of Advertising Research. Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Grth ...

http://www.communityanalytics.com/Portals/0/Resource_Library/WOM in Journal of Advertising.pdf

The effects of integrating advertising and negative word-of-mouth commu- nications on message processing and response. Journal of Consumer Psychology, 4(2), ...

http://ref.michigan.org/mtr/pdf/WOM_Research_Paper.pdf

by D Charlett - Cited by 19

http://marketing-bulletin.massey.ac.nz/V6/MB_V6_N1_Charlett.pdf

Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility–Diagnosticity Perspective,” Journal of Consumer. Research, 17 (4), pp. ...

http://4ltrpress.cengage.com/mktg/0618782508_VACM_eWord_of_Mouth_WM.pdf

Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the. Internet? Journal of Interactive ...

http://www.chairerbc.com/chairerbc/fichiers/SCP2009_Corporate_Blogging.pdf

“Effects of Word-of-Mouth and Product Attribute Information on. Persuasion: An Accessibility-Diagnosticity Perspective,” Journal of Consumer Research 17 ...

http://www.springerlink.com/index/W3V38M50H3820357.pdf

Journal of Consumer Research, 9(2), 132–140. Holmes, J.H., & Lett, Jr., J.D. (1977). Product sampling and word of mouth. Journal of Advertising Research, ...

http://www.springerlink.com/index/3031H368G30P7274.pdf

on Consumer Use of Word-of-mouth Recommendation Sources,” Journal of the Academy of. Marketing Science, 25(Fall), 283-295. ...

http://www.empiricom.org/glensite/PDF_articles/Epinions.pdf

by FA BUTTLE - 1998 - Cited by 116

http://buttleassociates.com/doc/WOMJSM.pdf

Modeling consumer satisfaction and word-of-mouth. Barry J. Babin, Yong-Ki Lee, Eun-Ju Kim and Mitch Griffin. Journal of Services Marketing ...

http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/0750190301.pdf

Girl power and word-of-mouth behavior. Victoria D. Bush, Alan J. Bush, Paul Clark and Robert P. Bush. Journal of Consumer Marketing ...

http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/0770220502.pdf

by C Derbaix - Cited by 59

http://www.uclouvain.be/cps/ucl/doc/iag/documents/WP_14_Derbaix.pdf

by SW Litvin - Cited by 29

http://www.ota.cofc.edu/pan/Managing_e-WOM.pdf

by R Teo - Related articles

http://www.blue-dge.com/files/website-new documents/Articles/Conference Article_Word of Mouth.pdf

and Word-of-Mouth Referral Behavior,” Journal of Con- sumer Research, 14 (December), 350-362. Crowley, Ayn W. and Wayne D. Hoyer (1994), “An Integrative ...

http://www.acrwebsite.org/volumes/v32/acr_vol32_84.pdf

by AT Alon - Related articles

http://www.acrwebsite.org/volumes/v33/v33_10492.pdf

Mouth. Journal of Service Research, Vol. 1, No. 1, August 1998. Arndt, J. (1967): Word-of-Mouth Advertising: A Review of the. Literature. Advertising ...

http://www.hotelschool.cornell.edu/chr/pdf/showpdf/chr/research/wordofmouth.pdf

by D Godes - Cited by 29

http://www.som.yale.edu/faculty/dm324/firmcreatedwommktgsci.pdf

by D Godes - Cited by 17

http://www.som.yale.edu/faculty/dm324/MS_4126_2.pdf

by M Trusov - Related articles

http://mba.tuck.dartmouth.edu/pages/faculty/koen.pauwels/2009 updates/October updates/monetaryvalueofwordofmouthmarketinginonlinecommunities.pdf

by C Dellarocas - Cited by 172

http://ccs.mit.edu/dell/digitization of word-of-mouth.pdf

by A De Bruyn - Related articles

http://www.debruyn.info/research/papers/published/debruynlilien2008_viralmarketing.pdf

Journal of Business Research. 32, 213-223. Clark, M., 2002. An exploration of the factors that lead to word of mouth in a leisure centre. ...

http://smib.vuw.ac.nz:8081/WWW/ANZMAC2002/papers/pdfs/p077_east.pdf

Naylor, Gillian and Kleiser, Susan Bardi (2000), “Negative Versus Positive Word-of-Mouth: An Exception to the Rule,” Journal of Satisfaction, ...

http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/1-Advertising/1-East.pdf

Journal of Business Research, Vol.32 No.3. March, pp.213-23. Brister, J. M.(1990), "Enhanced Explanation of word of mouth Communication: The power of ...

http://kcsma.kmac.co.kr/KCSMA/www2/file_data/archive/6-1-3.pdf

Gremler,(2004), " Electronic word of mouth via consumer-opinion platforms: what motives consumers to articulate themselves on the internet?", Journal of ...

http://kcsma.kmac.co.kr/KCSMA/www2/file_data/archive/07-01-01.pdf

negative word of mouth on subsequent changes in satisfaction: The role of public ... Satisfaction Judgments,” Journal of the Academy of Marketing Science, ...

http://www.univie.ac.at/international-marketing/Diplomarbeiten_IM/Diplomarbeitsthema_WOM.pdf

by JE Hogan - Cited by 36

http://www.1st2c.com/PDF/Quantifying_the_ripple.pdf

by PM HERR - Cited by 464

http://student.bus.olemiss.edu/files/Conlon/Others/Movie_Info/Wom_Sur/herr, 1991.pdf

'Voice, Exit and Negative Word-of-Mouth Behaviors: An Investigation. Across Three Service Categories', Journal of the Academy of Marketing Science, ...

http://www.informaworld.com/index/739236235.pdf

Effects of word-of-mouth and product- attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of Consumer Research, ...

http://www.informaworld.com/index/912194903.pdf

by AR Dobele - Related articles

http://association.cqu.edu.au/cqusa_new_site/cqusa site/aaflash/Menu/Site/pso/2002 Papers/AngelaDobele.pdf

by AR Dobele - Cited by 2

http://association.cqu.edu.au/cqusa_new_site/cqusa site/aaflash/Menu/Site/pso/2003 Papers/Dobele2003.pdf

by JO BROWN - Cited by 41

http://apgsweden.typepad.com/apgsweden/files/viralzzz.pdf

Word-of-Mouth in. Consumer Decision Making: An Agenda for Research. Journal of Consumer Satisfaction,. Dissatisfaction and Complaining Behavior, 6, 74-80. ...

http://conferences.anzmac.org/ANZMAC2007/papers/SHelm_1.pdf

Journal of Marketing, 47, 68-78. Stauss, B., 1997. Global word of mouth. Service bashing on the Internet is a thorny issue,. Marketing Management, 6, 28-30. ...

http://conferences.anzmac.org/ANZMAC2007/papers/C Park_1a.pdf

Journal of the American Society for. Information Science, 51(2), 202-205. [15] Duhan, D.F. et al. (1997). "Influences on Consumer Use of Word-of-Mouth ...

http://ieeexplore.ieee.org/iel5/10548/33363/01579393.pdf?arnumber=1579393

Journal of Product Innovation Management, 2005, 22(5): 380-398. [13]M. L. Richins. Negative word-of-mouth by dissatisfied consumers: A pilot study[J]. ...

http://ieeexplore.ieee.org/iel5/4662553/4668876/04668962.pdf?arnumber=4668962

by K Wakefielddeveloping customer loyalty and positive word-of-mouth in the e-banking services,” International Journal of Bank. Marketing, 26 (6), 399-417. ...

http://www.baylor.edu/content/services/document.php/74641.pdf

by DD Gremler - Cited by 84

http://www.gremler.net/personal/research/2001_Generating_Positive_WOM_IJSIM.pdf

Lam, Desmond and Dick Mizerski (2005), “The Effects of Locus of Control on Word-of-Mouth. Communication,” Journal of Marketing Communications, 11 (3), ...

http://iscepublishing.com/(S(qoxqa555r1mdezvitoctvoqb))/ECO/submissions/manuscript_3.pdf

by G Van Hoye - Cited by 1

http://users.ugent.be/~flievens/grapevine.pdf

by R Grewal - Cited by 37

http://www.antolin-davies.com/antony/research/jcp.pdf

Journal of Consumer Affairs, 9 (Win- ter), 148-163. Weinberger. Marc G.. Chris T. Allen and William R. Dillon. Negative Word-of-Mouth by Dissatisfied ...

http://www.womma.org/newsletters/research/JMWOM.pdf

13 Jul 2005 ... Panel: Optimizing Word-of-Mouth - Which Words Work? WOMMA Measuring Word-of-Mouth Conference ... The Journal of Services Marketing. ...

http://www.womma.org/metrics/pres/womma_research_carl.pdf

Los Angeles Times Business Journal, p 1. Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of ...

http://camden-sbc.rutgers.edu/FacultyStaff/research/schindler/Schindler & Bickart (2005).pdf

by WG Mangold - Cited by 108

http://www.unige.ch/medecine/imsp/recherche/communicationensante/projets/resultatsconcours/Emerald-FullText_Article_Word-of-mouth_communication_in_the_service_marketplace.pdf

“Word of Mouth for Movies: Its Dynamics and Impact on Box Office. Revenue,” Journal of Marketing, 70 (July 2006), 74-89. Mahajan, Vajay., Eitan Muller and ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1101054_code412577.pdf?abstractid=1101054