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Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Re- search in Advertising, 20(1), 47-59. ...

http://www.informaworld.com/index/903895858.pdf

JOURNAL OF PROMOTION MANAGEMEM only measure of product placement's ..... movie. Product placement opportunities in home videos and their impact ...

http://www.informaworld.com/index/904381860.pdf

product placements in movies: product category and individual differences. Journal of. Current Issues and Research in Advertising, 19 (1), 37-48. ...

http://marketing-bulletin.massey.ac.nz/V15/MB_V15_A1_Brennan.pdf

A study of factors affecting consumer evaluations and memory of product placements in movies. Journal of Current Issues and Research in ...

http://www.dcms.gov.uk/images/consultation_responses/PP2009_Alcohol_ERC.pdf

by E Bressoud - Related articles

http://hal.archives-ouvertes.fr/docs/00/34/45/29/PDF/Bressoud_Lehu_2008_Product_Placement_viewers_SILABO.pdf

by E Bressoud - Related articles

http://hal.archives-ouvertes.fr/docs/00/34/45/36/PDF/Bressoud_Lehu_2007a_Second_life_product_placement_EMAC.pdf

Consumers' perceptions of the ethics and acceptability of product placement in movies: Product category and individual differences. Journal of Current ...

http://99.140.126.12/ACMEProceedings08/ACME2008 accepted papers with PDF/C2902.pdf

Product Placement Works! Red Stripe Beer appeared in the 1993 movie ... Back in 1981, I co-authored a paper in the Journal of Advertising Research on the ...

http://www.sutherlandsurvey.com/Columns_Papers/Why Product Placement Works_Feb05.pdf

by P Rössler - 2002 - Cited by 11

http://www.hogrefe.de/fileadmin/redakteure/hogrefe_de/Zeitschriften/Medienpsychologie/zmp1403098.pdf

by Y ANZAI - Related articles

http://www1.tcue.ac.jp/home1/k-gakkai/ronsyuu/ronsyuukeisai/46_3/anzai.pdf

by S Shugan - Cited by 3

http://bear.warrington.ufl.edu/shugan/profile/enabling.pdf

products after being influenced by commercials and movies. .... preference for branded products and evidence for gender-linked differences. Journal of ...

http://web.uvic.ca/psyc/masson/Report_1-factor.pdf

9 Feb 2010 ... The study, which appears in the current edition of the journal ... movie-based food product brand placements, accounting for one of every ...

http://www.physorg.com/pdf184950344.pdf

by SD GARZA - 2003 - Cited by 5

http://etd.lib.ttu.edu/theses/available/etd-06272008-31295018735323/unrestricted/31295018735323.pdf

by C Dellarocas - Cited by 2

http://digital.mit.edu/wise2006/papers/2B-3_FinalWISE2006abstract-dell-narayan.pdf

New Products: The Motion Picture Timing Game', Journal of Marketing ... of the Movie-Theater Industry', International Review of Law and Economics, ...

http://www.ewts.at/Bilder online/Papers2009/McKenzie/Movies_Abstract_&_Readings.pdf

JOURNAL. TAPES - AUDIO - VIDEO. LABELED DIAGRAM. TELEVISION PROGRAM ... This product grid categorizes different products under separate headings according to ... Animated Movie. Chart. Diorama. Bulletin Board. Chart. Bulletin Board ...

http://www.rogertaylor.com/clientuploads/documents/references/Product-Grid.pdf

Journal of. Marketing. 33,9/10. 908 such as the actor's reputation and sex, the type of movie, the product category, and so on (see d'Astous et al., 1997). ...

http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/0070330906.pdf

by JM Distefan - 2004 - Cited by 72

http://www.smokefreemovies.ucsf.edu/pdf/Pierce-AJPH Movie Paper.pdf

numerous research studies that smoking in movies and related product placements ..... Involvement to Cigarette and Alcohol Use,” Journal of School Health ...

http://www.tobaccofreekids.org/research/factsheets/pdf/0216.pdf

by JA KARRH - Cited by 65

http://ebrc.ntpu.edu.tw/~cko/Research_DB/MKT Research/Journal of Advertising Research/2003/�� 43 �Z�� 2 - Jun2003/Practitioners' Evolving Views on Product Placement Effectiveness.pdf

Journal of Business 72: 463–492. Ravid, S.A. (2005) “Film Production in the Digital Age”, in Moul C. (ed.), A Concise Handbook of. Movie Industry Economics ...

http://www.springerlink.com/index/K80U4U566GG42417.pdf

by H Films - Related articles

http://www.tapanpanda.com/doc/research/Effectiveness of Brand Placement.pdf

by JA Plucker - 2009 - Cited by 1

http://www.psychology.csusb.edu/facultyStaff/PluckerKaufmanTempleQian.pdf

European Journal of Public Health, Vol. 16, No. 5, 505–508 ... movie product placement restrictions. Conclusion: Future protocols to the WHO Framework ...

http://eurpub.oxfordjournals.org/cgi/reprint/16/5/505.pdf

to an mp3 player, and a coordinated prompted journal. Each week's devotionals ... MoviE CAMpAign EvEnT. proDuCT To HAvE in STorE. DElivEry DATE. October ...

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executives, and other individuals in the movie business. The articles are ... production of violent films. Journal of Business, 2004. James Robins. ...

http://www.bm.ust.hk/econ/course/07fa399i.pdf

Analog Applications Journal. High-Performance Analog Products www.ti.com/aaj. 3Q 2006. TPS61059 powers white-light LED as photoflash or movie light ...

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You begin by asking yourself the question: &dquo;Which movie .... actually lost money by using a product inferior to our Product Y. [Attention Step ] . ...

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We also collected summary data for each movie: production budget, estimated ..... across product categories and consumer demographics,” Journal of Retailing ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1101054_code412577.pdf?abstractid=1101054

by G Walsh - 2004 - Related articles

http://www.acrwebsite.org/volumes/v31/acr_vol31_11.pdf

Demand for Experience Goods: A Case Study of Movie Critics, Journal of. Industrial Economics, 53, 27-51. Rogers EM (1976). New Product Adoption and ...

http://dissertations.ub.rug.nl/FILES/faculties/feb/2007/s.a.delre/referenc.pdf

by S Dal Cin - Cited by 24

http://www.montana.edu/wwwpy/Handley/courses/Self and Smoking.pdf

by B Wansink - Cited by 40

http://foodpsychology.cornell.edu/pdf/atthemovies.pdf

by S Auty - 2004 - Cited by 50

http://www.psych.lancs.ac.uk/people/uploads/CharlieLewis20040604T075139.pdf

by S SOOD - Cited by 10

http://www.xdreze.org/Publications/sood-dreze.pdf

by CH McLaren - Related articles

http://www.amstat.org/publications/jse/v17n1/datasets.mclaren.pdf

The current issue and full text archive of this journal is available at ... to come on time to not miss the start of the movie. Some product advertising ...

http://www.auburn.edu/~rotfehj/CinemaAdv&CRM.pdf

8 Feb 2010 ... tions of the ethics and acceptability of prod- uct placements in movies: product category and individual differences. Journal of Cur- ...

http://pediatrics.aappublications.org/cgi/reprint/peds.2009-0857v1.pdf

same products are removed from a shelf on the display at once. ... demand for just a short amount of time following their release, movie DVDs make a good ... (Booth 1804) at RFID Journal LIVE! 2009, being held next week in Orlando, Fla. ...

http://www.rfidjournal.com/article/pdf/4820/1/1/rfidjournal-article4820.PDF

by A Woodward - Related articles

http://www.nzma.org.nz/journal/116-1180/558/content.pdf

18 Apr 2005 ... As more people avoid commercials, product placement takes over tube. By Tom Dorsey tdorsey@courier-journal.com. Courier-Journal TV and Radio ...

http://www.acreativegroup.com/ces/demo/News_Articles/Trade_Articles/As more people avoid commercials - Courier Journal Louisville.pdf

17 Feb 2010 ... Washington Business Journal - February 17, 2010 ... square feet of retail space, combined with 155000 square feet of office product and 335 ...

http://www.cobbtheatres.com/pdf/Village-at-Leesburg-scores-movie-theater.pdf

by RJ Calantone - Cited by 1

http://www.lallyschool.rpi.edu/files/yeniyurt.abstract.pdf

that product placement is not only limited to movies and TV programs. ..... Brand Placement: A Review, Journal of Current Issues and Research in ...

http://smib.vuw.ac.nz:8081/www/anzmac2005/cd-site/pdfs/14-Social/14-Acharya.pdf

incorporating new products from newspapers, magazine publishers,. TV networks and movie studios. But there wasn't much talk of those ...

http://www.zeroviolenzadonne.it/rassegna/pdfs/4e1fb1e3f451029abe22d8d9a55eec0f.pdf

by S Byers - Cited by 46

http://www.patrickmcdaniel.org/pubs/tcpolicy04.pdf

by D Sharma - Related articles

http://conferences.anzmac.org/ANZMAC2007/papers/DSharma_1.pdf

by S Byers - 2003 - Cited by 46

http://lorrie.cranor.org/pubs/drm03-tr.pdf

24 Nov 2009 ... States Offering Movie Production Incentives by Type as of December 2009 ...... “State Council Keeps Movie Money Clean.” Albuquerque Journal ...

http://www.taxfoundation.org/files/sr173.pdf