ohanian scale.pdf - PDFQueen - PDF Search engine. Free unlimited pdf search and download.

The Ohanian scale was used to test each athlete's credibility as endorser of a sports .... What this research shows is that scales such as the Ohanian and ...

http://smib.vuw.ac.nz:8081/www/anzmac2005/cd-site/pdfs/18-Sports-Arts-Heritage/18-Charbonneau.pdf

by R Garland - Cited by 3

http://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/papers/ADV16_garlandr.pdf

by I Experience - 2007e-mail: ohanian@econ.ucla.edu. Fields of Specialization .... “Aggregate Returns to Scale: Why Measurement is Imprecise”, Quarterly Review, Federal ...

http://www.econ.ucla.edu/people/papers/Ohanian/OhanianCV.pdf

Zealand context, Ohanian's scale is judged to be an appropriate testing instrument to determine 'endorsement fit' thus satisfying objective one of this ...

http://conferences.anzmac.org/ANZMAC2006/documents/Garland_Ron.pdf

To define credibility, Ohanian's scale to measure celebrity endorsers' credibility asserted that credibility was composed of trustworthiness, expertise and ...

http://www.springerlink.com/index/f8x4081422t80420.pdf

Ohanian's (1990) scale to assess the attractiveness and expertise of the athlete. Items from both scales were preceded by the phrase, “the athlete in the ...

http://www.springerlink.com/index/6p1g5827712m662p.pdf

Kristin Ohanian. Jim Veronick. Project for University of Connecticut School of Nursing ... The helmet must be reproducible on a large-scale basis. ...

http://www.bme.uconn.edu/sendes/Spring09/Team6/Project Statement and Specifications.pdf

"Aggregate Returns to Scale: Why Measurement is Imprecise," with Lee Ohanian, Federal Reserve Bank of. Minneapolis Quarterly Review, Summer 1999. ...

http://www.ssc.upenn.edu/~colehl/pdf/Vitae.pdf

Ohanian's (1990) measurement scale of perceived expertise, trustworthiness and attractiveness was ..... Ohanian's Scale to measure celebrity endorsers' ...

http://www.up.ac.za/dspace/bitstream/2263/9439/1/VanDerWalt_Celebrity(2009).pdf

Ohanian's scale was validated by Pornpitakpan (2003) in a study involving 880 undergraduate students in Singapore. The perceptions of the students about ...

http://crc.sagepub.com/cgi/reprint/1/2/139.pdf

by E Corstorphine - 2006 - Cited by 4

http://roar.uel.ac.uk/jspui/bitstream/10552/431/1/Corstorphine, E. (2006) JNMD 194 (6) 446-449.pdf

Lee E. Ohanian. Business Address. UCLA, Department of Economics .... “Aggregate Returns to Scale: Why Measurement Is Imprecise,” with Harold Cole, ...

http://www.minneapolisfed.org/research/economists/cv/lohanian.pdf

by LE Ohanian - Cited by 1

http://www.minneapolisfed.org/research/QR/QR3212.pdf

The measures in the questionnaire include Ohanian's (1990) scale to assess the attractiveness expertise, and trustworthiness of the athlete. ...

http://www.nassm.com/files/conf_abstracts/2008-426.pdf

Ohanian (1990, 1991) developed a scale for measuring celebrity endorsers' credibility based on the three dimensions. Highly credible sources produce more ...

http://www.nassm.com/files/conf_abstracts/2009-096.pdf

generalize the results to other cultures of audiences, Ohanian's (1990) scale may be well applicable to other Asian audiences like Malaysians, Indonesians, ...

http://www.informaworld.com/index/902262379.pdf

Ohanian, R . (1990) Construction and validation of a scale to measure celebrity endorsers' perceived exper- tise, trustworthiness, and attractiveness. ...

http://www.informaworld.com/index/739442703.pdf

by JE Forbes - 2010 - Related articles

http://etd.lsu.edu/docs/available/etd-01132010-125038/unrestricted/Forbes_thesis.pdf

by M Eisend - Cited by 8

http://members.byronsharp.com/empgens/SourceCredibility.pdf

by B Martin - 2009 - Related articles

http://eprints.qut.edu.au/28283/1/c28283.pdf

by B Martin - 2009 - Related articles

http://eprints.qut.edu.au/28285/1/c28285.pdf

and works in Paris. Seven Minutes Before is Ohanian's first solo exhibition in the UK. The work consists of seven large-scale video projections set ...

http://www.aestheticamagazine.com/gfx/16Melik Ohanian.pdf

by S DRUCKEROhanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers'. Perceived Expertise, Trustworthiness, and. Attractiveness. ...

http://www.fs.fed.us/ne/newtown_square/publications/technical_reports/pdfs/2004/317papers/shuart317.pdf

Ohanian (1990) developed a three-dimensional scale for assessing a celebrity's credibility. The three dimensions in this credibility scale are ...

http://www.watoowatoo.net/mkgr/papers/nf-mk-icoria2006.pdf

seven-point scale with the endpoints representing an extremely descriptive ..... Ohanian, Roobina, Impact of Celebrity Spokespersons' Perceived Image on ...

http://www.sbaer.uca.edu/research/sma/2001/09.pdf

by J Charbonneau - Cited by 6

http://marketing-bulletin.massey.ac.nz/V16/MB_V16_A3_Charbonneau.pdf

by PM Simpson - Related articles

http://www.na-businesspress.com/simpsonweb.pdf

by C La Ferle - 2005 - Cited by 4

http://advertising.utexas.edu/sp/groups/public/@commadvfac/documents/general_information/prod75_017525.pdf

on a tray, and the tray is on the scale, and then it starts to fly. ... Problem 9.2 (Ohanian, page 372, problem 16). Let m = 80 kg, l = 0.6 m, ...

http://ocw.mit.edu/NR/rdonlyres/Physics/8-01Physics-IFall1999/FBE3E6D0-0B79-4400-A7DA-3D9BF106BDE6/0/sol9.pdf

by GB Cunningham - 2008 - Related articles

http://ir.canterbury.ac.nz/bitstream/10092/3115/3/12609742_Selling_Sport_final.pdf

20 Apr 2007 ... The exhibition includes works by French artist Melik Ohanian, ... Sliding scale $5-$10. Mircea Cantor, The Landscape Is ...

http://basic.mariateresaponce.com/press/critical.pdf

This study used the ten-item scale developed by Ohanian (1990). Ori- ... would be perceived as most credible about their products, Ohanian's scale ...

http://scx.sagepub.com/cgi/reprint/24/1/72.pdf

- Related articles

http://www.buseco.monash.edu.au/mgt/research/working-papers/2005/wp3-05.pdf

by J Zhao - 2005 - Cited by 1

http://www.uleth.ca/dspace/bitstream/10133/591/1/zhao, jing.pdf

Figure 1 Three dimensions of celebrity endorser credibility scale. Source: Ohanian (1990). 2.2 Celebrity entrepreneurship and the role of involvement ...

http://inderscience.metapress.com/index/5111JXQ667U72882.pdf

by D Amyx - 2004 - Related articles

http://www.alliedacademies.org/Publications/Papers/JLERI Vol 7 No 1 and 2 2004 p 89-102.pdf

Ohanian, Roobina (1990), “Construction and Validation of a Scale to Measure Celebrity. Endorser's Perceived Expertise, Trustworthiness and Attractiveness”, ...

http://www.impgroup.org/uploads/papers/5651.pdf

by GF Song - Related articles

http://asbbs.org/files/2008/PDF/S/Song.pdf

by PCI PCI - 2005 - Related articles

http://business.leeds.ac.uk/fileadmin/file_store/documents/research/WPS/Pajuani.pdf

by BG Sidharth - 2006 - Cited by 4

http://cdsweb.cern.ch/record/979985/files/0608222.pdf?version=1

Ohanian, R., 1990. Construction and Validation of a Scale to Measure Celebrity Endorsers. Perceived Expertise, Trustworthiness and Attractiveness. ...

http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-305.pdf

by TR Harmon - Related articles

http://www.acrwebsite.org/volumes/v36/NAACR_v36_214.pdf

by K Lord - 2009 - Related articles

http://www.acrwebsite.org/volumes/ap08/ap_2009_vol8_106.pdf

Table 1: Source-Credibility Scale by OHANIAN. 41. Besides the celebrity credibility LAFFERTY, GOLDSMITH & NEWELL introduced recently to the ...

http://content.grin.com/document/v47992.pdf

Ohanian, Roobina. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. ...

http://www.library.ait.ac.th/ThesisSearch/summary/Charlie Albert Lasuin.pdf

by 丁夏齐 - Cited by 12

http://journal.psych.ac.cn/xuebao/qikan/manage/wenzhang/050315.pdf

Scale: Why Measurement is Imprecise", Federal Reserve Bank of Min- neapolis Quarterly Review 23, 19-28. [16] Cole, Harold L. and Lee E. Ohanian (2000): ...

http://papers.ssrn.com/sol3/Delivery.cfm/DP3267.pdf?abstractid=307582&mirid=1

and attractiveness were operationalized using Ohanian's validated (1990) scale using 7 point semantic differentials. To measure trustworthiness ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1064601_code869366.pdf?abstractid=1064601&mirid=1

Lee E. Ohanian is a professor of economics at the University of California at Los Angeles, .... the large-scale models in forecasting competitions. ...

http://research.stlouisfed.org/publications/review/07/07/Ohanian.pdf

by TA Joiner - 2002 - Cited by 6

http://www.agsm.edu.au/eajm/0206/pdf/joiner.pdf