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Relationship marketing within the banking industry is becoming increasingly important. (see Colgate and Stewart, 1998; Zineldin, ...

http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/0320160401.pdf

relationship banking activity and marketing, both within the UK and ..... Commission are in fact features of relationship marketing in the banking industry, ...

http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/0320220604.pdf

by S Onut - Related articles

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by V Danciu - Related articles

http://rejournal.eu/Portals/0/Arhiva/JE 32/JE 32 - Victor DANCIU.pdf

popularity of relationship marketing: research has shown ..... I would like to pay by bank transfer (email address required). Debit my credit/charge card: ...

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by NO Ndubisi - 2007 - Cited by 20

http://samadi1357.persiangig.com/document/87303.pdf

by CE GENGLER - 1997 - Cited by 27

http://apps.business.ualberta.ca/ppopkowski/Papers/gengler and popkowski-relationship marketing-2.pdf

found between a bank managers' level of EI and their financial performance. Keywords: emotional intelligence, relationship marketing, performance, ...

http://smib.vuw.ac.nz:8081/www/anzmac2005/cd-site/pdfs/6-Relationship-Mktg/6-Heffernan.pdf

Title:The Impact of Technology-Based Systems on Relationship Marketing- in the Banking Sector. Zeynep Roberts and Leanne Carter. Macquarie University ...

http://smib.vuw.ac.nz:8081/WWW/ANZMAC2003/papers/SER22_robertsz.pdf

Perrien, J., Filiatrault, P. and Ricard, L. (1992), Relationship Marketing and Commercial. Banking: A Critical Analysis, International Journal of Bank ...

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Level one relationship marketing relies primarily on pricing incentives to secure customers' loyalty. Higher interest rates for longer duration bank ...

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e-banking as relationship marketing focused. The underlying reason is ..... Meadows' (2001) study on relationship marketing and retail bank- ...

http://www.informaworld.com/index/903824104.pdf

The purpose of this article is to discuss the concept of relationship marketing within bank services marketing and how it is affected by ...

http://www.informaworld.com/index/739241672.pdf

The Journal of Legal Marketing. PUBLISHED BY. Relationship Marketing at Law Firms: ... with the bank, which was considered very helpful. At that ...

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Cross-Channel Relationship Marketing with. Banking Customers. Largest Retail Banking Group in France Benefits from Neolane's ...

http://resources.us.neolane.net/us/resource-center/pdf/200911_CreditAgricole_Turns_To_Neolane_CaseStudy.pdf

by A Leverin - 2006 - Cited by 24

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by J Bergeron - Cited by 3

http://www.jasminbergeron.com/pdf/ICRM01.pdf

Relationship Marketing: Is It a Paradigm Shift? 3. Critique. Berry's (1982) assertion that the banking industry needs to practise relationship banking ...

http://clmasia.com/articles/Relationship_Marketing_Paradigm_Shift.pdf

by P MOLYNEUX - Related articles

http://129.3.20.41/eps/fin/papers/0509/0509011.pdf

by A Lindgreen - Related articles

http://www.uclouvain.be/cps/ucl/doc/iag/documents/WP_44_Lindgreen.pdf

by JF Proença - 2002 - Cited by 3

http://www.impgroup.org/uploads/papers/4250.pdf

Relationship Marketing, which is driven not by what the bank has to sell but by what the individual customer actually needs to buy. By Bob Angel ...

http://www.gilfordgrp.com/articles/Canadian Banker article.pdf

by ZC Hadebe - 2005 - Related articles

https://www.up.ac.za/dspace/bitstream/2263/5975/1/hadebe.pdf

by N Ivanauskiene - Related articles

http://www.ktu.lt/lt/mokslas/zurnalai/ekovad/14/1822-6515-2009-407.pdf

in context banking relationship marketing policies by firms' and banks' ..... The IMP approach applied to relationship marketing incorporate banking 541 ...

http://www.fep.up.pt/docentes/jproenca/Livros e Cap. de Livros/Proenca and Castro (2006), The IMP Approach Applied to Relationship Marketing in Corporate Banking (Proença and Castro, Ensaios de Homenagem a António Simões Lopes, pp.533-542.pdf

by JF Proença - 2005 - Cited by 7

http://www.fep.up.pt/docentes/jproenca/Artigos em revistas com arbitragem científica/Proença and Castro (2005), International Journal of Bank Marketing, Vol. 23, Nº 7, pp. 527 – 541..pdf

Financial-banking services predilect aplication domain of relationship marketing, în The Proceedings of the 6th biennal international symposium ...

http://www.managementmarketing.ro/pdf/articole/31.pdf

communication becomes a defining factor of the client-bank relationship. Keywords: relationship marketing; banking; communication; customer relationship ...

http://www.managementmarketing.ro/pdf/articole/32.pdf

goodbye: missed opportunities for electronic relationship marketing within the financial services sector?,” The International Journal of Bank ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID438601_code030911500.pdf?abstractid=438601&mirid=1

marketing strategy. Customer Relationship Marketing is a .... around 85% customers of the first phone-service bank, British ...

http://ieeexplore.ieee.org/iel5/4677908/4677909/04679186.pdf?isnumber=4677909&arnumber=4679186

by F Alina - Related articles

http://steconomice.uoradea.ro/anale/volume/2007/v1-management-and-marketing/53.pdf

by R Gharaee - Related articles

http://www.eurojournals.com/jmib_9_03.pdf

by RM Morgan - 1994 - Cited by 5513

http://ebrc.ntpu.edu.tw/~cko/Research_DB/MKT Research/Relationship Mgmt/1994-The Commitment-Trust Theory of Relationship Marketing.pdf

by PH Andersen - 2001 - Cited by 50

http://5361invention.pbworks.com/f/Evans_1.pdf

by L Ryals - 2001 - Cited by 133

http://dspace.lib.cranfield.ac.uk/bitstream/1826/2915/1/Cross-functional issues-marketing through customer relationship management-2001.pdf

by M Zineldin - 2007 - Cited by 10

http://www.tmcatoday.org/MembersOnly/Archives/PDFs/2007/TMCA_Relationship_Marketing_And_4Ps.pdf

1 Apr 2008 ... ClickSquared offers exceptional relationship marketing expertise in the following markets: Banking & Financial Services, Cable ...

http://www.clicksquared.com/events/ClickSquaredLaunchRel-033008.pdf

3 Sep 2008 ... ClickSquared, a leading interactive relationship marketing firm, ... Bank, Thornburg Mortgage, Tuesday Morning and US Bank. ...

http://clicksquared.com/events/PRClickSquared-outrigger090208.pdf

by R PEZZETTI - Cited by 2

http://economia.unipv.it/ric-az/Quaderno 7.pdf

by G Shainesh - 2000 - Related articles

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by R KAJUMBULA - 2006 - Related articles

http://www.nou.edu.ng/noun/acde2008/acde_en/papers.pdf/SUB-THEME II PDF/Incorporating Relationship Marketing as a Learner Support Measure in the Quality Assurance Policy for DistanceKAJUMBULA.pdf

by N Yamamura - Related articles

http://www.fsa.go.jp/frtc/english/e_nenpou/2005/03e.pdf

by A Floh - 2006 - Cited by 23

http://www.csulb.edu/journals/jecr/issues/20062/paper4.pdf

by A Ravald - 1996 - Cited by 538

http://www.iei.liu.se/content/1/c6/13/55/49/Artikel grupp A3.pdf

by TK Panda - 2002 - Cited by 20

http://dspace.iimk.ac.in/bitstream/123456789/86/1/prof-tapan.pdf

Relationship marketing is the youngest concept of marketing. ... in the bank. PR is an instrument of bilateral communication between bank and its ...

http://www.ae.katowice.pl/images/user/File/wydawnictwa/SE42.pdf

by JN Sheth - 1995 - Cited by 347

http://www.jagsheth.net/docs/Evolution of Relationship Marketing.pdf

5/05/2006. AIPM Presentation. 10. Relationship Marketing. Transactional Marketing. Supermarket. Bank. Projects. Physician. Continuum from services to ...

http://www.aipm.com.au/resource/060504-WA-RelationshipDevelopment-ProjectAlliances.pdf

by SA Jones - 2006 - Cited by 3

http://business.nmsu.edu/~mhyman/M454_Articles/(RM) Jones_SMQ_2006.pdf

by S Chakravarty - Cited by 12

http://www.cfs.purdue.edu/csr/research/Chakravarty-research/BankSwitching_JOEP.pdf