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measurement and management of retail brand equity presents a fruitful area for future research. Brand equity research from a firm's perspective typically ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1413804_code362528.pdf?abstractid=1401149&rulid=8701388&mirid=1

Most of the extant research on brand equity measurement has looked at ...... Customer satisfaction and retail sales performance: An empirical investigation. ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1413799_code362528.pdf?abstractid=1401183&mirid=1

His interest areas are in product management, sales management, retail and ... Brand equity measurement can give guidance to strategic development process. ...

http://inderscience.metapress.com/index/Y60805H06955377K.pdf

by RD Green - 2008 - Related articles

http://www.cluteinstitute-onlinejournals.com/PDFs/1073.pdf

by J Miller - Related articles

http://www.cluteinstitute-onlinejournals.com/Programs/Puerto_Rico_2008/Article 245 Chen, Miller, Green.pdf

by S Voleti - Related articles

http://www.simon.rochester.edu/fac/misra/bem.pdf

definition and measurement of brand equity is conceptualised as a network .... relationships with its end users, the retail outlets it sells directly to, ...

http://smib.vuw.ac.nz:8081/www/Styles.pdf

by S Binner - Related articles

http://www.bms-net.de/pdf_en/Driving_Brand_Management_through_Effective_Brand_Equity_Measurement_(Stefan_Binner_and_Werner_Hoffmann-Wiebe-ESOMAR_Annual_Congress_Barcelona_2002).pdf

by KL Ailawadi - Cited by 15

http://mktg.uni-svishtov.bg/ivm/resources/ProductMarketMeasureofBrandEquity.pdf

by KL Ailawadi - 2004 - Cited by 119

http://mba.tuck.dartmouth.edu/pages/faculty/kusum.ailawadi/research_articles/JR-Retail Branding.pdf

by R Pappu - 2006 - Cited by 18

http://espace.library.uq.edu.au/eserv/UQ:78763/Ravi_Pappu_article_3.pdf

Consumer Choice Processes and Brand Equity Measurement .... reasonable price, premium quality/premium pricing) impact the ability of a retail chain to ...

http://www.springerlink.com/index/u12p571k0t646784.pdf

Based on the measurement of overall brand equity from Yoo et al. (2000), Yoo and Donthu (2001), and ..... Examination of two Categories of Retail Brands', ...

http://www.springerlink.com/index/y74v17n63163974w.pdf

Measure your brand equity ?? Estimate your likely share growth or decline ?? Measure the equities of the retail brands in your category/categories ...

http://defeodesign.com/websites/BaldingerSolomon/whitepapers/BrandEquity_Trad.pdf

by M Jara - 2008 - Related articles

http://halshs.archives-ouvertes.fr/docs/00/41/36/07/PDF/EAERCD.pdf

by M Jara - 2009 - Related articles

http://halshs.archives-ouvertes.fr/docs/00/41/36/04/PDF/EIRASS.pdf

Chapter 6 illustrations various aspects of retail pricing. .... What kind of analysis can be implemented to measure brand equity? ...

http://marketing.wharton.upenn.edu/ideas/pdf/Green/Monograph/Adventures - Part II - Chapter 5.pdf

by T Randall - 1998 - Cited by 80

http://marketing.wharton.upenn.edu/documents/research/688105.pdf

This paper details a recent breakthrough in how to measure the intrinsic equity in brands and how to relate brand equity to financial value creation. ...

http://www.brandequitymeasurement.com/articles/2003 09 VBM&M - IM.pdf

The importance of retail presence is evident in the brands that make up the rest of the ..... Brand equity measurement analyses the sources of that utility, ...

http://www.icacanada.ca/pdf/publications/MeasuringBrandEquity.pdf

Actionable brand equity measurement is at the heart of .... Services, Retail, Technology, Telecommunications, Manufacturing, Health, Auto and Professional ...

http://www.brandamplitude.com/images/march07speech.pdf

How to measure brand equity. • How to design and implement a brand ... industries including consumer products, high-tech, retail and services. ...

http://www.gfk-academy.com/files/gfkacademy_sbm__0402.pdf

by 周美利 - Related articles

http://www.feu.edu.tw/adms/aao/aao95/jfeu/23/230302.pdf

More specific retail marketing questions include: ... of brand equity measurement work, and is also tailored to the key drivers of each particular category. ...

http://www.wpp.com/NR/rdonlyres/04D1D65A-9040-455E-8FD2-7073552E66D6/0/TheStore_newsletter_002_MoreOpportunitesEqualMoreQuestions.pdf

Care, Retail, Soft Drinks, and Technology. It covers brands in developed ... BRANDZ is a diagnostic and predictive brand equity measurement tool that was ...

http://www.millwardbrown.com/Sites/optimor/Media/Pdfs/en/BrandZ/BrandZ-2007-RankingReport.pdf

by JDW Nel - 2009 - Related articles

http://uir.unisa.ac.za/bitstream/10500/3032/1/Page 15_24b.pdf

by KL Ailawadi - 2003 - Cited by 172

http://research.chicagobooth.edu/marketing/databases/dominicks/docs/2003-RevenuePremium.pdf

by KH Kim - 2008 - Cited by 7

http://csz.csu.edu.tw/pp/Marketing ranks/Marketing ranks/Journal of Business Research/other trust/Brand equity in hospital marketing .,_JBS,_2008.pdf

by WIB Equity - Related articles

http://www.terry.uga.edu/~rgrover/chapter_26.pdf

BrandDynamicsTM - a brand equity measurement tool that has been used for ... (qualitative tools for all research needs), retail and media research, ...

http://www.amrb-mena.com/downloads/AMRB_Company_Profile.pdf

by JH Washburn - 2000 - Cited by 70

http://www.brandhomemuseum.com/docs/P0082_Co-branding - brand equity and trial effects.pdf

service (e.g., an airline, bank, or insurance company), retail store (e.g., ..... implement a brand equity measurement system. A brand equity measurement ...

http://brandsmart.chicagoama.org/pdf/Dr-Keller-UBE.pdf

by R Kayaman - 2007 - Cited by 9

http://www3.gdufs.edu.cn/smgdufs/marketing/frontier/pp/customer based brand equity evidence from the hotel industry.PDF

(VIII) Information systems security and control for fashion retail information systems ... Brand equity measurement system;. Brand valuation ...

http://www.itc.polyu.edu.hk/programmes/subjectList/14090_subject_list_L4.pdf

processes, product designs, service and retail concepts can often be duplicated, ... Brand equity measurement. ▪ Study the brand value chain: the chain in ...

http://www.muic.mahidol.ac.th/eng/wp-content/courses/syllabi/ICMK330.pdf

by B Kartono - Related articles

http://www.zibs.com/techreports/Linking CBE Market Performance.pdf

by S Sriram - Cited by 14

http://www.zibs.com/techreports/Optimal Advertising and Promotion Budgets.pdf

by GJ Kivenzor - 2007 - Related articles

http://www.amsreview.org/articles/kivenzor10-2007.pdf

by P TUOMINEN - Cited by 3

http://lta.hse.fi/1999/1/lta_1999_01_a4.pdf

Grocery. • Healthcare. • Non-Profit. • Restaurants. • Retail. • Transportation. • Utilities .... Brand Equity Measurement. Brand Equity Index = ...

http://www.rtsmarketingresearch.com/images/RTS Capabilities Presentation.pdf

by MJ Xavier - Cited by 2

http://www.brandchannel.com/images/papers/Equity.pdf

Project group in Marketing: Brand Equity Measurement (Muenster School of Business ... Retail Marketing (Partitions): Retail Brand Management, ...

http://w4.stern.nyu.edu/emplibrary/CV_Hilke-Plassmann_092007.pdf

posal of brand equity measure based upon market outcomes, such as revenue premium, ...... Patterns of consumer response to retail price differ- entials. ...

http://www.informaworld.com/index/793007658.pdf

BrandDynamics™, Millward Brown's brand equity measurement solution. ... Group will present "Retail Power Brands" at a retail forum organized by MVI ( ...

http://www.integral.co.at/downloads/Millward Brown/2006/07/ePerspectives_74_-_Jul_2006.pdf

toward a certain retail website, which is perceived quality. It has always been an important dimension measurement E-tail brand equity. ...

http://ieeexplore.ieee.org/iel5/4908190/4908381/04908457.pdf?arnumber=4908457

by RD Raggio - 2005 - Cited by 1

http://www.bus.lsu.edu/raggio/RaggioLeoneEquityValue.pdf

by RP Leone - 2006 - Cited by 37

http://www.helsinkisummerschool.fi/media/userfiles/file/hss2008/Customer Equity/Articles/7 - Linking Brand Equity to Customer Equity (Leone et al_ 2006).pdf

be consistent and widespread brand equity measurement. This will ...... tative and qualitative research, retail design, brand architecture and ...

http://www.interbrand.com/images/studies/BGB06Report_072706.pdf

The Best Retail Brands has taught us that a brand ...... Brand equity is a measure of customer perceptions of a brand; thus it may give a ...

http://www.interbrand.com/images/studies/85_Interbrand_Best_Retail_2009.pdf

by KL Ailawadi - 2009 - Related articles

http://faculty-gsb.stanford.edu/draganska/documents/EmpiricalModelsofManufacturerRetailerInteraction.pdf