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by C LOVELOCK - Cited by 1384

https://www.bschool.nus.edu.sg/Departments/Marketing/Jochen papers/sm6coverloyalty.pdf

by C Lovelock - Cited by 1381

https://www.bschool.nus.edu.sg/Departments/Marketing/Jochen papers/sm7_cover_table of contents_samplechaptersandcase_2010_lgt.pdf

by F Alina - 2001385 Concept introduced by Forrester Research and cited in Lovelock, Ch., Wirtz, J., Services Marketing. People, Technology, Strategy, 5th ...

http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/131.pdf

Services Marketing, People, Technology, Strategy, Canadian Edition, Lovelock, Wirtz, and. Bansal. Pearson 2008, ISBN 978-0-13-187928-7. ▪ GBC Course Pack ...

http://www.georgebrown.ca/Marketing/FTCal/CourseOutlines/HOST_3102.pdf

by E Gummesson - Cited by 23

http://www.ifm.eng.cam.ac.uk/ssme/references/Gummesson_ref_cambridgessme07.pdf

by R Johnston - Cited by 13

http://www.ifm.eng.cam.ac.uk/ssme/references/Johnston_ref2_cambridgessme07.pdf

Lovelock, C.H./Wirtz, J. (2004): Services Marketing: People, Technology, Strategy, 5th edition, Englewood Cliffs, NJ: Prentice Hall. ...

http://www.springerlink.com/index/N6J6772610687325.pdf

Journal of Marketing, Vol. 30, pp. 32-36, 1966. [9] Lovelock, C. & Wirtz, J. Service Marketing: People, Technology, Strategy. Pearson Prentice Hall, Upper ...

http://www.springerlink.com/index/n0q2n6r7n6667540.pdf

22 Nov 2008 ... Service Marketing: People, Technology, Strategy, 6th Edition, Person Prentice Hall. Upper Saddle, NJ. Lusch, R. F., Vargo, S. L., eds, 2006. ...

http://www.sersci.com/ServiceScience//upload/12273736560.pdf

Lovelock, C. (2000), Service Marketing, People, Technology, Strategy, 4th ed., Prentice-Hall, Upper. Saddle River, NJ. Malhotra, N.K. and Birks, ...

http://www.emeraldinsight.com/Insight/html/Output/Published/EmeraldFullTextArticle/Pdf/1610160201.pdf

Homewood III : Richard D. Irwin. 15. Lovelock C and Wirtz J (2004). Services Marketing People, Technology Strategy. (5th edition.) Pearson Education Pte. ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1328918_code1148444.pdf?abstractid=1328918

by A Prendiville26 Nov 2009 ... Services Marketing: People, Technology, Strategy. Sixth. Edition, Pearson International Edition. Vincent, J., Harris, J., (2008). ...

http://www.aho.no/PageFiles/6819/New/Prendeville ‘Love Lewisham’, improving stakeholder satisfaction in local government service.pdf

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http://www.hotelschool.cornell.edu/chr/pdf/showpdf/chr/research/working/revenuemanage.pdf

Service marketing in Asia: People, technology, and strategy. 2nd ed. Singapore: Prentice Hall. Luthans, F. 2002. Organisational behaviour. 9th ed. ...

http://www.edamba.eu/userfiles/file/Limpanitgul Thanawut.pdf

Lovelock C. and Wirtz J., "Service Marketing: People, technology. Strategy", 5th Edition, Pearson Education and Prentice. Hall, 2004. ...

http://www.takming.edu.tw/lib/file/exam/97/97服管所休閒組-專業英文.pdf

by G Pires - Cited by 6

http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/Pires1.PDF

by AM Lally - Cited by 2

http://eprints.wit.ie/309/2/IAM_PAPER_-_Tourism_Experience_design.pdf

by Z Baida - Cited by 13

http://ecom.fov.uni-mb.si/proceedings.nsf/0/e29f57ca818db212c1256ee00027a50b/$FILE/08Baida.pdf

by S de Kinderen - Cited by 1

http://ecom.fov.uni-mb.si/proceedings.nsf/0/d399141cb483b917c12571800032a51e/$FILE/32_Kinderen.pdf

(2001),Services Marketing: People, Technology, Strategy, 4th ed. Upper Saddle River, NJ: Prentice Hall. Normann, Richard and Rafael Ramirez (1993), ...

http://jsr.sagepub.com/cgi/reprint/6/4/324.pdf

books include Services Marketing—People, Technology, Strategy. (co-authored with Christopher Lovelock, 2007, 6th edition, Prentice ...

http://jsr.sagepub.com/cgi/reprint/12/2/190.pdf

by Z Baida - Cited by 11

http://reference.kfupm.edu.sa/content/e/n/energy_services__a_case_study_in_real_wo_52734.pdf

Services Marketing : People, Technology & Strategy – Christopher Lovelock. 4. Services Marketing – Ravi Shanker. 5. Strategic Services Management – Boyle ...

http://www.unipune.ernet.in/stud_info/Syllabi/Faculty of Management/9. PGDMM Syllabus.pdf

by EH Ekiz - Cited by 3

http://www.fm-kp.si/zalozba/ISSN/1581-6311/5_271-287.pdf

Service Marketing - People, Technology, Strategy. Prentice Hall, 2001. Fourth edition. 17. R. Normann. Service Management - strategy and leadership in ...

http://e3value.few.vu.nl/docs/bibtex/pdf/SubstitutePreferenceServices2008.pdf

by C Hsu - Cited by 5

http://viu.eng.rpi.edu/publications/ScalingDCJournalPaper.pdf

by L Plé - 2006 - Cited by 2

http://road.uww.edu/ROAD/peltierj/Multi Channel/managing multichannel coordination in retail banking.pdf

by B Fynes - Cited by 2

http://www.almaden.ibm.com/asr/summit/papers/dublinfynes.pdf

REQUIRED TEXT: Services Marketing: People, Technology, Strategy,. Christopher Lovelock & Jochen Wirtz, 5th ed., Prentice Hall, 2004. PERSPECTIVE: Service ...

http://www.gremler.net/SERVSIG/Syllabi/lambert_belmont_2004.pdf

by B DIETRICH - 2006 - Cited by 19

http://www.inst-informatica.pt/servicos/informacao-e-documentacao/dossiers-tematicos/dossier-tematico-no5-servicos-de-si-ti-ciencia-de-servicos-e-servicos-partilhados/ciencia-de-servicos/services-science-communications-of-the-acm-jul-2006/SS4.pdf

by PP MAGLIO - 2006 - Cited by 117

http://www.inst-informatica.pt/servicos/informacao-e-documentacao/dossiers-tematicos/dossier-tematico-no5-servicos-de-si-ti-ciencia-de-servicos-e-servicos-partilhados/ciencia-de-servicos/services-science-communications-of-the-acm-jul-2006/SS10.pdf

by C Lovelock - Cited by 445

http://www.lovelock.com/associates/images/news/SM5ScottsdalePresentation.pdf

He is co-author of the textbooks Services Marketing – People, Technology and Strategy. (now in its fifth edition), and Services Marketing in Asia. ...

http://universitasglobal.net/portal/corporate/docs/PDAFS/760_v4.pdf

by RM Field - 2009 - Related articles

http://eprints.qut.edu.au/6287/1/6287_1.pdf

Harvard Business Review, vol. 85, Issue 10 (Oct. 2007): 139-146. Lovelock, Christopher and Jochen Wirtz. Services Marketing: People, Technology,. Strategy. ...

http://ischool.umd.edu/courses/2009/LBSC 708D Fisher Summer 2009.pdf

Lovelock, C.H. (2001), Services Marketing: People, Technology, Strategy(4th ed), Prentice Hall. Mudie, P, and Cottam, C, (1998), The Marketing and ...

http://www.ue.poznan.pl/erasmus/INT/courses_Spring_2008_09.pdf

Lovelock, C & Wirtz, J2007, Services marketing: people, technology, strategy, 6th edn, Pearson. Education, Australia,. (Pearson international edn) ...

http://www.usq.edu.au/course/specification/2010/MKT2012-S2-2010-ONC-TWMBA.pdf

by A GruborLovelock, Christopher and Wirtz, Jochen: Services Marketing, People, Technology,. Strategy, sixth edition, Pearson Prentice Hall, Upper Saddle River, ...

http://www.asecu.gr/files/RomaniaProceedings/29.pdf

Lovelock, C. (2001), Services Marketing: People, Technology, Strategy, 4th ed., Prentice-Hall,. Sydney. Lovelock, C.H. (1994), Product Plus ţ Service ź ...

http://info.emeraldinsight.com/drucker/pdf/revisiting_druckers_theory.pdf

Services Marketing: People, Technology, and Strategy, 4th Ed. Upper Saddle River, NJ: Prentice Hall. Mangold, W., Miller, F., and Brockway, G. (1999). ...

http://www.informaworld.com/index/902830670.pdf

by GG Attributes - Related articles

http://www.utas.edu.au/mgmt/Documents/y07s02/BMA791_Unit_Outline_FT.pdf

Lovelock, C. and Wirtz, J., Services Marketing: People, Technology, Strategy, 5th Ed., Pearson. Education Ltd., 2004. 4. Baron, S. and Harris, K., ...

http://www.hkbu.edu.hk/~bus/content/forms/mkt3860.pdf

His book Services Marketing – People,. Technology, Strategy, 5th edition, co-authored with Professor Lovelock of Yale University, is one ...

http://www.bschool.nus.edu.sg/oee/Library/Documents/PDFs/Jochen(New2005).pdf

Services Marketing, People, Technology,. Strategy, 4th edition. Prentice Hall, Englewood Cliffs,. [8] D. Austin, A. Barbir, C. Ferris, and S. Garg. Web ...

http://ieeexplore.ieee.org/iel5/10841/34159/01628268.pdf

by T Gudlaugsson - Related articles

http://www3.hi.is/~th/efni/W0901.pdf

by C Pinhanez - Cited by 1

http://www.pinhanez.com/claudio/publications/frontiers08.pdf

Services Marketing: People, Technology, Strategy by Christopher C. Lovelock and Jochen Wirtz. Pearson/Prentice-Hall, 2007 (6th Edition). ...

http://www.cimbaitaly.com/_FileLibrary/FileImage/Chakraborty_StrategicBus09.pdf

Competition and Industrial Structure; Formulating a Technology Strategy; ..... Service marketing is a thriving area of academic pursuit and ... using the SECI and other models deal with people issues of learning, sharing ...

http://www.iitk.ac.in/doaa/DOAA/coursesofstudy/Indl. & Mangt - Engg..pdf

Services Marketing: People Technology and Strategy, 6th Ed., Lovelock,. Christopher H. and Jochen Wirtz (2007), Pearson/Prentice Hall, New Jersey ...

http://servicefactory.aalto.fi/fi/wp-content/themes/default/Service_Science_Summit_White_Paper.pdf

Lovelock, C., Services Marketing. People, technology, strategy, Prentice Hall, 2001. 9. Vaglio, N., Clapp, B., Shift Happens: The New Age of Bank Marketing: ...

http://www.feaa.uvt.ro/finance&banking/courses_syllabus/II/Bank marketing_S219F.pdf