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by S Voleti - Related articles

http://www.simon.rochester.edu/fac/misra/bem.pdf

formance in several supermarket product categories. In order to do so, a simple, theoretically consistent, measure of consumer-based brand equity was ...

http://www.informaworld.com/index/793007658.pdf

When supercenters collide. Supermarket Business, 56(9), Sept., 1,. 6-8. Jacoby, J. and R.W. Chestnut. 1978. Brand Loyalty Measurement and Management. ...

http://www.informaworld.com/index/902277193.pdf

from supermarket stores nationwide. Results from the empirical ...... Managers have long felt the need for a reliable brand equity measurement system ( ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1557030_code1313392.pdf?abstractid=1557030&mirid=1

the primary reasons no generally accepted measure of brand equity has surfaced in the .... supermarket and drug store sales enough to compensate for lost ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID894109_code595205.pdf?abstractid=894109

by KL Ailawadi - Cited by 15

http://mktg.uni-svishtov.bg/ivm/resources/ProductMarketMeasureofBrandEquity.pdf

definition and measurement of brand equity is conceptualised as a network problem. .... For example, when a product is scanned at the supermarket ...

http://smib.vuw.ac.nz:8081/www/Styles.pdf

by PR Berthon - Cited by 7

http://smib.vuw.ac.nz:8081/WWW/ANZMAC2001/anzmac/AUTHORS/pdfs/Berthon.pdf

by 周美利 - Related articles

http://www.feu.edu.tw/adms/aao/aao95/jfeu/23/230302.pdf

Body Shop specialty store, or Safeway supermarket), a person (e.g., ..... implement a brand equity measurement system. A brand equity measurement system is ...

http://brandsmart.chicagoama.org/pdf/Dr-Keller-UBE.pdf

by KL Ailawadi - 2003 - Cited by 172

http://research.chicagobooth.edu/marketing/databases/dominicks/docs/2003-RevenuePremium.pdf

by A Strebinger - 1998 - Cited by 2

http://www.wu.ac.at/werbung/download/publikationen/98ama_brand.pdf

by RD Raggio - 2005 - Cited by 1

http://www.bus.lsu.edu/raggio/RaggioLeoneEquityValue.pdf

by J Anselmsson - Related articles

http://www.lri.lu.se/_media/wp/2006-4.pdf

by M Jara - 2008 - Related articles

http://halshs.archives-ouvertes.fr/docs/00/41/36/07/PDF/EAERCD.pdf

by M Jara - 2009 - Related articles

http://halshs.archives-ouvertes.fr/docs/00/41/36/04/PDF/EIRASS.pdf

by R Pappu - 2006 - Cited by 18

http://espace.library.uq.edu.au/eserv/UQ:78763/Ravi_Pappu_article_3.pdf

by S Sriram - Cited by 14

http://www.zibs.com/techreports/Optimal Advertising and Promotion Budgets.pdf

by S Knox - 1995 - Cited by 1

http://dspace.lib.cranfield.ac.uk/bitstream/1826/2818/1/SWP 21-95.PDF

Some of the best-known brands can be found by walking into a supermarket ..... A brand equity measurement system is a set of research procedures designed to ...

http://vig.pearsoned.co.uk/catalog/uploads/STBM_C01.pdf

Places (available in a supermarket, in a bar, etc.). - People (drink alone, in a group, etc.). ..... of the brand and is a measure of the brand's equity. ...

http://faculty.insead.edu/chandon/personal_page/documents/case-note_brand audit-inspection copy.pdf

How are the key consumer drivers of sales changing over time? - Brand Health - Value. ALL SHOPPERS - AUS NON SUPERMARKETS - TOTAL MEAT PORK - BASED ON VALUE ...

http://www.australianpork.com.au/pages/images/Delegates Marketing May 09 for publication.pdf

by RE RIOS - 2007 - Related articles

http://adt.lib.rmit.edu.au/adt/uploads/approved/adt-VIT20080721.120726/public/02whole.pdf

by MI GÓMEZ - 2007 - Cited by 7

http://forum.johnson.cornell.edu/faculty/rao/Trade Promotions Paper Journal of Marketing Research August 2007.pdf

Why measure brand equity? ▪ Companies NEED to understand how .... Supermarkets – weekly shopping. ▪ Airlines – flight choice ...

http://www.amrinteractive.com.au/events/papers2005/Choice_Models.pdf

by KL Ailawadi - 2004 - Cited by 119

http://mba.tuck.dartmouth.edu/pages/faculty/kusum.ailawadi/research_articles/JR-Retail Branding.pdf

by KL Ailawadi - 2009 - Related articles

http://faculty-gsb.stanford.edu/draganska/documents/EmpiricalModelsofManufacturerRetailerInteraction.pdf

onerous task of data collection can itself induce errors in measurement. ..... syncratic component of brand equity for a particular store the more ...

http://www.springerlink.com/index/W68166L64802172G.pdf

9 Jun 2008 ... measure, a brand equity measure, a media ... system, rather than only as a measurement .... supermarket, Tesco (and from large ...

http://henrystewart.metapress.com/index/F0335V85316563MH.pdf

“where most supermarket categories have 10 or so brands, wine typically has over 700”, and up ..... Consumer-based brand equity: improving the measurement. ...

http://wwwdocs.fce.unsw.edu.au/fce/Research/NHCPapers2007/MARK4_Henderson.pdf

a market research firm, constructs a brand equity measurement tool that ranks ..... to pay for premium shelf space at the super market for its brands. ...

http://www.cirano.qc.ca/pdf/publication/2003s-30.pdf

by RJ Volpe III - 2009advertising and promotions have opposing effects on brand equity and consumer ..... I seek to measure the extent to which the two chains are reacting to one ...

http://ageconsearch.umn.edu/bitstream/49582/2/AAEA09.pdf

The Supermarket Sweep | 52. An illustration that showcases inventive ways ...... What is Brand Equity and how do we measure it manage it and maximize it? ...

http://www.brandequity.com.my/Issue/July-Sept2005.pdf

Source: Nielsen Radio Audience Measurement ... Trends, hypermarket and supermarket shoppers spend the most per visit. • In terms of average frequency of ...

http://brandequity.com.my/research/media'09/oct09.pdf

BRAND EQuITy MEASuREMENT. Questions: • What are the key drivers of brand equity? ..... supermarket companies based in the United. States and Europe. ...

http://www.brandfinance.com/Uploads/pdfs/NL_MVB_REPORT_09_WEB.pdf

terms of brand loyalty by category, there is ... Within Nielsen's Store Equity Model, awareness and consideration remain the .... information, television and other media measurement, online intelligence, mobile measurement, ...

http://vn.nielsen.com/trends/documents/GroceryReportVN_BN.pdf

by T Ambler - 2004 - Cited by 39

http://www.upol.cz/fileadmin/user_upload/FF-katedry/kae/2004_Ambler_Salience___Choice_Correlates_Shopping_Decisions_Ambler.pdf

by D Spanjaard - Related articles

http://www.liv.ac.uk/managementschool/ethnography_conference/papers 2009/Spanjaard.pdf

The measurement and determinants of brand equity: A financial approach. Marketing ... supermarket retailer. Journal of Retailing, 74(1), 223-245. ...

http://ir.lib.pccu.edu.tw/bitstream/987654321/1463/10/10.pdf

Supermarket seeing weak non-food store brand growth as a strong ..... Supermarket store brands have a stronger consumer equity in these departments. ..... measurement with Wal-Mart scanner data. (YE 8.12.01), combined mass and drug ...

http://www.gmabrands.com/publications/gmairi/2002/october/oct.pdf

measured by supermarket check-out scan- ...... The measurement and determinants of brand equity: A financial approach. Re- search Proposal presented at the ...

http://faculty.fuqua.duke.edu/~kamakura/My Reprints/Measuring Brand Value with Scanner Data.pdf

equity, so partners need to be sure they have a brand to begin with. ..... measurement because consumers cite performance, treatment of users, and community ...

http://www.supermarketalert.com/pdf docs/3BrandsPriLabel.pdf

8 Mar 2010 ... Does Matter', was to position the supermarket chain as a champion ... a higher score in the store equity index, a key measurement of shopper loyalty, ... lift in brand equity but also a surge in business results. ...

http://www.jardine-matheson.com/profile/pdf/PIP_Award_Brochure2010_winners.pdf

concentration enjoyed by the major supermarket chains, .... implemented in order to maintain retailer brand equity. ...... targets living standards measurement 7 to 10. It focuses more strongly on fresh produce and offers a wider range ...

http://www.academicjournals.org/AJBM/PDF/pdf2010/Feb/Beneke.pdf

by VA Vieira - 2007 - Cited by 2

http://www.anpad.org.br/periodicos/arq_pdf/a_578.pdf

grow brand equity, how to measure brand equity, how to manage brand architecture, ..... “Slugfest in the Supermarket”. By Matthew Boyle, Business Week, ...

http://www.mccombs.utexas.edu/dept/marketing/courses/syllabi/spg10/undergrad/MKT 372 Brand Managment Broniarczyk.pdf

Does Matter', was to position the supermarket chain as a champion ... lift in brand equity but also a surge in business results. ...

http://www.jardines.com/profile/pdf/PIP_Award_Brochure2010_winners.pdf

brand equity in that their wines are well distributed and have ..... these changes end up in a single metric measurement: brand value. ...

http://www.prophet-germany.com/downloads/articles/Sinclair_Brand-valuation.pdf

by LE Hem - 2001 - Cited by 31

http://www.metro-as.no/pdf/fagartikler/Factors influencing successful brand extensions.pdf

financial value driven purely by brand equity. It is a good measure of a brand's emotional .... ALDI, the deep-discount supermarket, ...

http://www.millwardbrown.com/sites/optimor/Media/Pdfs/en/BrandZ/BrandZ-2009-Report.pdf