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Brand equity measurement can give guidance to strategic development process. .... Even country of origin can affect brand equity (Pappu, Quester and Cooksey ...

http://inderscience.metapress.com/index/Y60805H06955377K.pdf

According to Pappu and Quester (2006), both high satisfaction and ... The measurement of perceived quality is based on the opinions and ..... Pappu, R. and Quester, P. (2006) 'Does customer satisfaction lead to improved brand equity? An ...

http://inderscience.metapress.com/index/P476H1244U85339K.pdf

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by R Pappu - 2006 - Cited by 18

http://espace.library.uq.edu.au/eserv/UQ:78763/Ravi_Pappu_article_3.pdf

Pappu,R., Pascale G. Quester, and Ray W. Cooksey (2005), Consumer-based brand equity:improving the measurement-empirical evident. Journal of product and ...

http://www.iis.ru.ac.th/download/Journal/pdfvol3(1)/10. Korakoj Petburikul.pdf

toward it in its consumers' minds (Pappu and Quester, .... Based on the measurement of overall brand equity from Yoo et al. (2000), Yoo and Donthu (2001), ...

http://www.springerlink.com/index/y74v17n63163974w.pdf

explicitly incorporating a measure of country equity. .... brand equity (Lin/Kao 2004, Pappu/Quester/Cooksey 2006, 2007). However, to the best ...

http://www.springerlink.com/index/B1K1117PR226J685.pdf

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were used to measure brand equity: the product offers something more to the .... Pappu, A.R., Quested, P.G., & Cooksey, R.W. (2006). Consumer based brand ...

http://www.informaworld.com/index/917822451.pdf

Consumer-based brand equity: Improving the measure- ment empirical evidence. Journal of Product and Brand. Management, 14(3), 143–154. Pappu, R., Quester ...

http://www.informaworld.com/index/912582811.pdf

Empirical investigation, Journal of. Business Research,53. Pappu, Ravi,2005. Consumer-based. Brand equity: improving the measurement, Journal of Product and ...

http://www.aima-ind.org/ejournal/articlesPDF/Pradeep_Kumar_Gupta22020091612606.pdf

by KH Kim - 2008 - Cited by 7

http://csz.csu.edu.tw/pp/Marketing ranks/Marketing ranks/Journal of Business Research/other trust/Brand equity in hospital marketing .,_JBS,_2008.pdf

Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer-based brand equity: improving the measurement. Journal of Product and Brand Management, 14(3), ...

http://wwwdocs.fce.unsw.edu.au/fce/Research/NHCPapers2007/MARK4_Henderson.pdf

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Pappu, R./ Quester, P. G./Cooksey, R. W., Consumer-Based Brand Equity: Improving the. Measurement - Empirical Evidence, Journal of Product & Brand ...

http://www.eiasm.org/documents/JMW/jmp/577.pdf

This paper aims to propose an alternative scale to measure brand equity based on conception by Aaker (1991, .... I can quickly identify Toothpaste X in a supermarket rack ..... Since cronbach's alpha scale of 0.7 (Pappu et al, 2005; Yoo ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID946303_code713667.pdf?abstractid=946303&mirid=1

1991) – in the consumer market (Pappu and Cooksey, 2006). Brand Equity ...... Supermarket Coupon Redemption,” Journal of Marketing Research, vol. 31(November), p. 533-544 ... “A Consumer-Based Method for Retail Equity Measurement: ...

http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1555216_code1332876.pdf?abstractid=1555216&mirid=1

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Managing Brand Equity: Capitalizing on the Value of a.Brand Name, ... Service Quality Measurement. Journal of Health Care Marketing, 14(3): 34-40. ... Pappu, R. and P. Quester, 2006. Does Customer Satisfaction Lead to Improved Brand ...

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24 Aug 2009 ... Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer based brand equity: Improving the measure- ment—empirical evidence. ...

http://ctr.sagepub.com/cgi/rapidpdf/0887302X09341877v1.pdf

by LC JenPappu, R., & Quester, P. 2006. Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. ...

http://www.press.ntu.edu.tw/ejournal/files/管理論叢\200712\5.pdf

by L Newby - 2009Pappu, R., Quester, P. and Cooksey, R. (2005). Consumer-based brand equity: Improving the measurement - empirical evidence. Journal of Product & Brand ...

http://eprints.qut.edu.au/13094/1/13094.pdf

by SD Pike - 2009 - Cited by 10

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by L Newbyaccessed 4 June 2007. Pappu, R., Quester, P., Cooksey, R., 2005. Consumer-based brand equity: Improving the measurement - empirical evidence. ...

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the largest chocolate brand in India and is the .... hugely successful commercial 'Jab Pappu pass ho ... Mumbai for the 2005 edition of Brand Equity's ...

http://www.superbrandsindia.com/images/superbrands_book_2007/Cadbury Dairy Milk.pdf

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brand name. According to Pappu and Quester[3], retailer equity is ..... Measurement of retailers' price images with a multiple-item scale[J]. ...

http://ieeexplore.ieee.org/iel5/4662553/4668876/04668998.pdf?arnumber=4668998

of brand equity contribute to brand equity. (2) marketing .... developed to measure dimensions of store image and retailer equity. .... [3] R. Pappu and P. Quester, “Does customer satisfaction lead to improved brand equity? ...

http://ieeexplore.ieee.org/iel5/4677908/4677909/04680174.pdf?arnumber=4680174

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Pappu, R P, Quester, P & Cooksey, R W 2005, 'Consumer-based Brand Equity: Improving the Measurement - Empirical Evidence',. Journal of Product & Brand ...

http://www.business.uq.edu.au/download/attachments/6553737/2006-07profile.pdf

Pappu, R., Quester, P.G. 2008, 'Does brand equity vary between department .... of formative measurement', Journal of Business Research, 61(12) pp1250-1262. ...

http://www.business.uq.edu.au/download/attachments/6553737/Research-Profile-09.pdf

Roy, Donald P. and T. Bettina Cornwell (2003), “Brand Equity's Influence on Responses to ..... Chien, Monica P., T. Bettina Cornwell and Ravi Pappu (2008), .... Cornwell, T. Bettina and Don Roy, “Theory and Measurement in Sponsorship ...

http://www.kines.umich.edu/faculty/full-time/faccv/bcornwell.pdf

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Pappu, R., P. G. Quester, et al. (2005). "Consumer-based brand equity: improving the measurement – empirical evidence." Journal of Product & Brand ...

http://epubl.ltu.se/1653-0187/2010/006/LTU-PB-EX-10006-SE.pdf

5.2 RQ1: What are the critical parameters that affect on brand equity in ..... products, mainly the type of products which appear in supermarkets, ...... It also provides a methodology to calibrate the numeric scale for the measurement of ...... PAPPU, R., QUESTER, P. G. & COOKSEY, R. W. (2006) Consumer-based brand ...

http://epubl.ltu.se/1653-0187/2010/004/LTU-PB-EX-10004-SE.pdf

multi-dimensional measure of origin image (Parameswaran and Pisharodi 1994, 2002; .... the COO effect have found insignificant or even contradictory results (Pappu, .... "Consumer-based brand equity and country of origin relationships. ...

http://www.jbsge.vu.edu.au/issues/vol04no2/Josiassen.pdf

by SS Kumar - 2008 - Cited by 29

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