Brand equity measurement in India – how to be more
realistic? R.K. ...
Brand equity measurement can give guidance to strategic development process. .... Even country of origin can affect brand equity (Pappu, Quester and Cooksey ...
http://inderscience.metapress.com/index/Y60805H06955377K.pdf
IJTM/IJCEE
PAGE TEMPLATEv2
According to Pappu and Quester (2006), both high satisfaction and ... The measurement of perceived quality is based on the opinions and ..... Pappu, R. and Quester, P. (2006) 'Does customer satisfaction lead to improved brand equity? An ...
http://inderscience.metapress.com/index/P476H1244U85339K.pdf
GENDER
AND BRAND EQUITY
by RD Green - 2008 - Related articles
http://www.cluteinstitute-onlinejournals.com/PDFs/1073.pdf
Gender Difference Influencing Brand Equity
by J Miller - Related articles
http://www.cluteinstitute-onlinejournals.com/Programs/Puerto_Rico_2008/Article 245 Chen, Miller, Green.pdf
Measuring Customer Based Brand Equity: Empirical
Evidence from the ...
by X Tong - Related articles
http://krex.k-state.edu/dspace/bitstream/2097/1719/1/TongHawley2009.pdf
Does customer satisfaction lead to improved brand
equity? An ...
by R Pappu - 2006 - Cited by 18
http://espace.library.uq.edu.au/eserv/UQ:78763/Ravi_Pappu_article_3.pdf
The Impact of Corporate Re-branding on Brand
Equity and Firm ...
Pappu,R., Pascale G. Quester, and Ray W. Cooksey (2005), Consumer-based brand equity:improving the measurement-empirical evident. Journal of product and ...
http://www.iis.ru.ac.th/download/Journal/pdfvol3(1)/10. Korakoj Petburikul.pdf
The
Drivers of Green Brand Equity: Green
Brand Image, Green ...
toward it in its consumers' minds (Pappu and Quester, .... Based on the measurement of overall brand equity from Yoo et al. (2000), Yoo and Donthu (2001), ...
http://www.springerlink.com/index/y74v17n63163974w.pdf
Home
Country Image, Country Brand Equity and Consumers'
Product ...
explicitly incorporating a measure of country equity. .... brand equity (Lin/Kao 2004, Pappu/Quester/Cooksey 2006, 2007). However, to the best ...
http://www.springerlink.com/index/B1K1117PR226J685.pdf
International
Review of Business Research Papers Brand
Perception ...
by P Wonglorsaichon - 2008 - Related articles
http://www.bizresearchpapers.com/Paper-26new.pdf
[halshs-00413607, v1] « Retail brand equity: a
conceptual and ...
by M Jara - 2008 - Related articles
http://halshs.archives-ouvertes.fr/docs/00/41/36/07/PDF/EAERCD.pdf
[halshs-00413604, v1] « Retail Brand Equity: A PLS
Approach
by M Jara - 2009 - Related articles
http://halshs.archives-ouvertes.fr/docs/00/41/36/04/PDF/EIRASS.pdf
Measuring
brand strategy: can brand equity
and brand score be a ...
were used to measure brand equity: the product offers something more to the .... Pappu, A.R., Quested, P.G., & Cooksey, R.W. (2006). Consumer based brand ...
http://www.informaworld.com/index/917822451.pdf
ARTICLES
Brand Extension Effects on Brand
Equity: A Cross-National ...
Consumer-based brand equity: Improving the measure- ment empirical evidence. Journal of Product and Brand. Management, 14(3), 143–154. Pappu, R., Quester ...
http://www.informaworld.com/index/912582811.pdf
CONSUMER EVALUATION OF BRAND IN CONTEXT OF
RELATIONSHIP BETWEEN ...
Empirical investigation, Journal of. Business Research,53. Pappu, Ravi,2005. Consumer-based. Brand equity: improving the measurement, Journal of Product and ...
http://www.aima-ind.org/ejournal/articlesPDF/Pradeep_Kumar_Gupta22020091612606.pdf
Brand equity in hospital marketing
by KH Kim - 2008 - Cited by 7
http://csz.csu.edu.tw/pp/Marketing ranks/Marketing ranks/Journal of Business Research/other trust/Brand equity in hospital marketing .,_JBS,_2008.pdf
National Honours Colloquium Presentation Paper
Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer-based brand equity: improving the measurement. Journal of Product and Brand Management, 14(3), ...
http://wwwdocs.fce.unsw.edu.au/fce/Research/NHCPapers2007/MARK4_Henderson.pdf
A conceptual
framework for understanding Customer-based brand
...
by J Anselmsson - Related articles
http://www.lri.lu.se/_media/wp/2006-4.pdf
Home Country
Image, Country Brand Equity and Consumers' Product
...
Pappu, R./ Quester, P. G./Cooksey, R. W., Consumer-Based Brand Equity: Improving the. Measurement - Empirical Evidence, Journal of Product & Brand ...
http://www.eiasm.org/documents/JMW/jmp/577.pdf
Developing and Assessing the Reliability and Validity of an ...
This paper aims to propose an alternative scale to measure brand equity based on conception by Aaker (1991, .... I can quickly identify Toothpaste X in a supermarket rack ..... Since cronbach's alpha scale of 0.7 (Pappu et al, 2005; Yoo ...
http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID946303_code713667.pdf?abstractid=946303&mirid=1
MARKETING MIX AND BRANDING: COMPETITIVE HYPERMARKET STRATEGIES
1991) – in the consumer market (Pappu and Cooksey, 2006). Brand Equity ...... Supermarket Coupon Redemption,” Journal of Marketing Research, vol. 31(November), p. 533-544 ... “A Consumer-Based Method for Retail Equity Measurement: ...
http://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID1555216_code1332876.pdf?abstractid=1555216&mirid=1
NRWC Anselmsson et al - Measuring and modelling
brand image for ...
by J Anselmsson - Related articles
http://hakonswensonstiftelsen.se/publikationer/NRWC 2008/Measuring and modelling brand image for consmer packaged food.pdf
SOURCES AND ANTECEDENTS OF BRAND EQUITY FOR ONLINE
COMPANIES
by RE RIOS - 2007 - Related articles
http://adt.lib.rmit.edu.au/adt/uploads/approved/adt-VIT20080721.120726/public/02whole.pdf
French Smith Full Paper
by A French - 2008 - Related articles
http://195.130.87.21:8080/dspace/bitstream/123456789/1069/1/06 - Measuring political brand equity a consumer oriented approach.pdf
pp. 77-98
Managing Brand Equity: Capitalizing on the Value of a.Brand Name, ... Service Quality Measurement. Journal of Health Care Marketing, 14(3): 34-40. ... Pappu, R. and P. Quester, 2006. Does Customer Satisfaction Lead to Improved Brand ...
http://www.smeg.org.tw/doc/JSD-3-5.pdf
Determinants of brand equity - A blue print for
building strong ...
by T Chattopadhyay - 2009 - Related articles
http://www.academicjournals.org/AJMM/PDF/Pdf2009/July/Chattopadhyay et al.pdf
Brand Personality Differentiation in the
Australian Action-Sports ...
by F Buresti - Related articles
http://marketing-bulletin.massey.ac.nz/V17/MB_V17_A1_160_Rosenberger.pdf
CTR341877
1..16
24 Aug 2009 ... Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer based brand equity: Improving the measure- ment—empirical evidence. ...
http://ctr.sagepub.com/cgi/rapidpdf/0887302X09341877v1.pdf
Resolving
the Puzzle between Branding Strategy and Its Performance ...
by LC JenPappu, R., & Quester, P. 2006. Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands. ...
http://www.press.ntu.edu.tw/ejournal/files/管理論叢\200712\5.pdf
This is the
author-manuscript version of this work - accessed from ...
by L Newby - 2009Pappu, R., Quester, P. and Cooksey, R. (2005). Consumer-based brand equity: Improving the measurement - empirical evidence. Journal of Product & Brand ...
http://eprints.qut.edu.au/13094/1/13094.pdf
1 This is author
version of article published as: Pike, Steven D ...
by SD Pike - 2009 - Cited by 10
http://eprints.qut.edu.au/9710/1/9710.pdf
Loui the Fly: From here to eternity, a critical advertising,
branding
by L Newbyaccessed 4 June 2007. Pappu, R., Quester, P., Cooksey, R., 2005. Consumer-based brand equity: Improving the measurement - empirical evidence. ...
http://conferences.anzmac.org/ANZMAC2007/papers/ELuck_2.pdf
BUILDNG A CORPORATE SOCIALLY RESPONSIBLE BRAND OR
BUILDING A GLASS ...
by MJ Polonsky - Related articles
http://conferences.anzmac.org/ANZMAC2006/documents/Polonsky_Michael.pdf
Brand and IP Protection with Physical Unclonable
Functions
by J Guajardo - Cited by 6
http://www.sandeepkumar.org/my/papers/2008_ISCAS_BrandIPPUF.pdf
Does the ethnic consumer consider the relevance of the retailer in
...
by S Li - 2009 - Related articles
http://researcharchive.lincoln.ac.nz/dspace/bitstream/10182/1028/3/li_mcm.pdf
Consumer Superbrands- 2nd edition(Main)
the largest chocolate brand in India and is the .... hugely successful commercial 'Jab Pappu pass ho ... Mumbai for the 2005 edition of Brand Equity's ...
http://www.superbrandsindia.com/images/superbrands_book_2007/Cadbury Dairy Milk.pdf
The worth of
sport event sponsorship: an event study
by JW Kim - Related articles
http://www.aabri.com/manuscripts/09382.pdf
Malaysian Palm Industry
by B Kamaleswari - 2009 - Related articles
http://dspace.fsktm.um.edu.my/bitstream/1812/493/1/B Kamaleswari - CGA 030028.pdf
Effects of Selected Store Image Dimensions on Retailer
Equity ...
brand name. According to Pappu and Quester[3], retailer equity is ..... Measurement of retailers' price images with a multiple-item scale[J]. ...
http://ieeexplore.ieee.org/iel5/4662553/4668876/04668998.pdf?arnumber=4668998
Impact of Store Image on Retailer Equity: Evidence
from 10 Chinese ...
of brand equity contribute to brand equity. (2) marketing .... developed to measure dimensions of store image and retailer equity. .... [3] R. Pappu and P. Quester, “Does customer satisfaction lead to improved brand equity? ...
http://ieeexplore.ieee.org/iel5/4677908/4677909/04680174.pdf?arnumber=4680174
InternalBranding:ExploringtheEmployee'sPerspective
by C King - Related articles
http://www98.griffith.edu.au/dspace/bitstream/10072/20343/1/50397_1.pdf
profile
Pappu, R P, Quester, P & Cooksey, R W 2005, 'Consumer-based Brand Equity: Improving the Measurement - Empirical Evidence',. Journal of Product & Brand ...
http://www.business.uq.edu.au/download/attachments/6553737/2006-07profile.pdf
UQBS RESEARCH PROFILE
Pappu, R., Quester, P.G. 2008, 'Does brand equity vary between department .... of formative measurement', Journal of Business Research, 61(12) pp1250-1262. ...
http://www.business.uq.edu.au/download/attachments/6553737/Research-Profile-09.pdf
T.
BETTINA CORNWELL University of Michigan Sport Management ...
Roy, Donald P. and T. Bettina Cornwell (2003), “Brand Equity's Influence on Responses to ..... Chien, Monica P., T. Bettina Cornwell and Ravi Pappu (2008), .... Cornwell, T. Bettina and Don Roy, “Theory and Measurement in Sponsorship ...
http://www.kines.umich.edu/faculty/full-time/faccv/bcornwell.pdf
Nucleocapsid
protein gene sequence studies suggest that soybean ...
by AI Bhat - 2002 - Cited by 10
http://www.ias.ac.in/currsci/jun102002/1389.pdf
Advancing the Country Image Construct
by KP Roth - Cited by 4
http://homepage.univie.ac.at/katharina.roth/research/Review_CoIScales_JBR.pdf
MASTER'S
THESIS Application of Brand Personality Scale In
...
Pappu, R., P. G. Quester, et al. (2005). "Consumer-based brand equity: improving the measurement – empirical evidence." Journal of Product & Brand ...
http://epubl.ltu.se/1653-0187/2010/006/LTU-PB-EX-10006-SE.pdf
MASTER'S
THESIS Critical factors of brand equity in HVAC
industry ...
5.2 RQ1: What are the critical parameters that affect on brand equity in ..... products, mainly the type of products which appear in supermarkets, ...... It also provides a methodology to calibrate the numeric scale for the measurement of ...... PAPPU, R., QUESTER, P. G. & COOKSEY, R. W. (2006) Consumer-based brand ...
http://epubl.ltu.se/1653-0187/2010/004/LTU-PB-EX-10004-SE.pdf
Journal
of Business Systems, Governance and Ethics
multi-dimensional measure of origin image (Parameswaran and Pisharodi 1994, 2002; .... the COO effect have found insignificant or even contradictory results (Pappu, .... "Consumer-based brand equity and country of origin relationships. ...
http://www.jbsge.vu.edu.au/issues/vol04no2/Josiassen.pdf
Extended
Abstract: The Butterfly PUF Protecting IP on every FPGA
by SS Kumar - 2008 - Cited by 29
http://www.cosic.esat.kuleuven.be/publications/article-1154.pdf
1 2
